Campaign Content Marketing Manager, People.ai
$80-115k
OTE
AI data platform for go-to-market teams
Be an early applicant
AI data platform for go-to-market teams
201-500 employees
Be an early applicant
$80-115k
OTE
201-500 employees
Company mission
To future-proof businesses with AI-first GTM solutions that drive sustained growth and innovation.
Role
Who you are
- This person should be a master of storytelling across many different mediums
- Someone who is curious and highly organized with a get-it-done attitude will do well in this role
- 5-7 years content marketing experience telling stories across channels and mediums that are closely tied to key personas, customer challenges, and use cases
- Experience supporting demand generation function through content strategy and development. Is able to understand the customer lifecycle and how content impacts purchase decisions
- Has years of experience working cross-functionally within marketing as well as across the organization to develop relationships with SMEs and tell compelling stories. Bonus points if they have experience managing an executive influencer program
- Knows how to tell stories through video - both highly produced and low-budget. Familiarity using video editing tools
- Has successfully owned strategy and management of a brand’s social media before. Is able to leverage social channels as a function of content marketing strategy
- Experience demonstrating the success of programs through regular reporting. Uses data to improve future projects
- Has experience successfully managing external agencies and building relationships with influencers
- Effective communicator who accurately explains their viewpoints with respect so as to be an internal role model for others. Questions the status quo with the goal of improving processes and outcomes
- Is able to fully own their function and work independently on projects from start to finish
- Process-oriented with a passion for creating content systems that are documented and easy to follow
- Is a word wizard who loves grammar and helping make other people’s work more impactful
What the job involves
- We are seeking an experienced Campaign Content Marketing Manager to join its team
- This person will be an invaluable member of the marketing team strategizing and executing high-value content across the customer journey
- They will work hand in hand with the demand generation (DG) team to develop content that powers successful campaigns for key audiences
- They will also work cross-functionally to develop content programs that speak directly to customer challenges and positions People.ai as a differentiated solution in the sales AI space
- They will also own organic social media strategy across LinkedIn and YouTube and work closely with DG to ensure paid and organic social is integrated into larger campaign strategies
- Strategize and execute high-quality, customer-centric content including webinars, videos, customer newsletters, email copy, ad copy, social media posts, executive influencer content, blogs, and more
- Own organic social media strategy and adeptly manage our social media agency
- Contribute to demand generation campaign strategy as the spokesperson for the types of content that resonate with each persona at each stage of their journey
- Use data to identify top performing channels and advise on reallocating resources to support those channels
- Own the YouTube channel as a valuable part of our SEO and video content strategy
- Work cross-functionally with internal SMEs to create impactful content about customers, our product, and our partners
- Developed repeatable content development processes and templates (including using AI tools) that reduce the time needed to create content
- Use data to understand which topics resonate with key personas at each stage of the customer journey and report results monthly and quarterly
- Edit all customer-facing content produced by the marketing team
Our take
People.ai has built a platform that helps sales teams make the most of the data they generate daily, offering valuable guidance to help source and close more deals. By using AI, it analyzes business activities like emails, meetings, and contacts, providing actionable insights to sales, marketing, and operations teams.
In a strategic move, People.ai acquired Hero Research, a Salesforce productivity app. This will allow the company to launch a new integration with Salesforce, giving sales teams the flexibility to manage their pipeline, territories, and activities in a more optimal way.
Alongside this, companies like Zoom, Slac, Verizon Connect, and Okta already rely on People.ai to boost marketing ROI and drive revenue growth. Moving forward, the company plans to continue building partnerships with new channels, such as system integrators, targeting larger enterprises to scale its impact.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$100m
SERIES D
Feb 2021
$7.1m
LATE VC
Total funding: $205.3m
Company benefits
- Company Equity: We offer compensation packages that allow you to share in our long-term success
- Flexible Work: We are a remote-first company. Work from home or join us at our San Francisco-based HQ
- Home Office Perks: We offer a monthly phone and Internet allowance, as well as office setup reimbursement for new hires
- Flexible PTO: Batteries, even proverbial ones, need to be recharged. Take the time you need when you need it
- Company-wide Holidays: We schedule holidays for everyone to be offline at once to unplug and recharge
- Inclusive Parental Leave: For birthing and non-birthing parents, plus adoption and foster leave
- Healthcare Packages: We offer medical, dental, and vision plans, plus HSA, FSA, and dependent care
- Insurance Coverage: Employer-paid life insurance, AD&D, long-term disability, and short-term disability coverage
- 401(k) Retirement Savings Plan: Save for your retirement on a pre-tax and/or post-tax basis
Company HQ
Financial District, San Francisco, CA
Leadership
Oleg Rogynskyy
(Founder & CEO)Having studied at Boston University, they worked as Head of Growth at Nstein Technologies and Lexalytics. They left their role as VP of Marketing and Growth at H2O.ai in February 2016 to found People.ai.
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