Demand Generation Manager, Ketryx

• 3–5 years of experience operating B2B demand generation programs, including webinars, email marketing, paid media, and multi-channel campaigns
• Experience with CRM and marketing automation platforms (HubSpot preferred), plus working knowledge of tools like Google Ads, Google Tag Manager, Google Analytics, and LinkedIn Ads
• Strong self-starter mentality with a track record of driving initiatives independently and managing multiple campaigns simultaneously
• Ability to quickly grasp and communicate complex technical concepts, translating them into clear, compelling messaging for target audiences
• Excellent written and verbal communication skills, with confidence presenting insights and collaborating with executives and cross-functional stakeholders
• Experience designing and executing ABM programs in close alignment with Sales, including account targeting, tailored offers, and coordinated outreach

Desirable

• Job Title: Demand Generation Specialist
• Office Hours: Monday - Friday, hybrid schedule
• This is your chance to take Ketryx’s demand engine to the next level by accelerating the adoption of AI at the heart of our marketing programs — deepening AI-driven workflows and scaling their impact at a critical inflection point for the company
• Backed by a $39M Series B and a rapidly expanding sales team, you’ll design and execute programs that don’t just generate leads but create predictable, high-quality pipeline that fuels six-figure deals
• You’ll own initiatives across the full funnel — improving conversion rates, launching multi-channel campaigns, applying AI to scale execution and sharpen targeting, and driving measurable growth that leadership and the market will see
• From architecting integrated campaigns that break into target accounts, to running high-visibility webinars, to managing paid media and trade publication partnerships, you’ll harness AI as a core part of your toolkit — combining it with operational rigor and creative experimentation to maximize impact
• By analyzing funnel performance and optimizing spend, messaging, and conversion paths, you’ll shape an AI-powered demand engine that drives growth in one of the most dynamic and meaningful sectors in tech — helping life sciences companies bring safer, faster, and more innovative products to patients worldwide
• You'll design and launch integrated campaigns that drive awareness, engagement, and pipeline
• Plan, produce, and deliver webinars end-to-end — shaping content, managing timelines, and ensuring flawless promotion and execution that convert attendees into qualified opportunities
• Manage and optimize paid media and trade publication partnerships, overseeing creative and deliverables to maximize reach, ROI, and influence in the market
• Build and refine website conversion paths — including landing pages, forms, and nurture flows — that reliably turn interest into sales-qualified pipeline
• Analyze and report on funnel health and campaign performance, delivering actionable insights and partnering with Sales and BDRs to ensure fast, effective follow-up
• Experiment and innovate with AI-driven approaches to campaign execution, targeting, and optimization to keep Ketryx’s demand engine ahead of the curve
• Drive organic social strategy and execution by creating and amplifying content for the Ketryx company page and supporting thought leadership for executives