Copywriter, KoRo
Non-perishable foods in bulk
Be an early applicant
Non-perishable foods in bulk
201-500 employees
Be an early applicant
201-500 employees
Company mission
To become Europe’s leading supplier of food and products.
Role
Who you are
- Ideally, you can start working in January! (A later start date is also possible upon agreement)
- You have at least 2–5 years of professional experience in copywriting and/or content management – preferably in the food sector
- You have excellent Ger man and very good English skills
- We are happy if you live in Berlin and come to the office regularly! But this is not a must – 100% remote work is also possible
- Ideally, you have experience in performance marketing (Google, Meta, TikTok Ads) and in the creation of CRM projects
- Experience with other CRM channels such as postcards or newsletters is a big plus
- You are familiar with the legal/ethical guidelines related to content creation
- You work in an organized manner and value meeting deadlines
- You have the ability to work on multiple tasks and projects - alone and together with other teams
What the job involves
- Are you a creative mind with experience in copywriting/content marketing and a real passion for healthy food and good snacks? Then KoRo is the right place for you! Our Marketing Department is looking for support in the areas of content creation and content strategy. The following tasks await you:
- Write on-brand copy that converts and delights across all main channels, including CRM, performance marketing, web, and app
- Push the KoRo tone of voice across all touchpoints, and work closely with your fellow copywriters to ensure consistency across all channels
- Write engaging blog posts that are optimized for keywords and content relevancy (tapping into search queries), and update seasonal content well in advance to account for ranking potential
- Plan and stick to an editorial blog calendar based on upcoming launches, seasonal trends, campaigns, etc., and brainstorm and pitch campaign ideas
- Maintain accuracy of the product pages, with support from other departments
- When we launch new products, write and upload new product pages, including updating search terms and keywords – this is a collaborative effort with other teams like SEO and Translations!
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributing to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 7 rounds)
Nov 2024
$36.4m
SERIES C
Apr 2023
$20.8m
SERIES B
Total funding: $118m
Company benefits
- Flexible working hours and home office options to ensure a good work-life balance
- A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket
- Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX
- Optimal performance thanks to a modern MacBook Pro
- Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea
- 20% discount in our KoRo online store
- Regular team events and joint activities as well as legendary company parties
Company HQ
Schöneberg, Berlin, Germany
Articles
Leadership
Piran Asci
(CEO)Launched KoRo alongside completing a Master's in Mathematics at the Freie Universität Berlin.
Constantinos Calios
(CEO)Studied Law at the Freie Universität Berlin alongside launching KoRo.
Salary benchmarks
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