Field Events Marketing Manager, Instructure
$75-90k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$75-90k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who loves events and the impact marketing can have on a business
- Exceptional organizational skills and attention to detail
- Project management experience with the ability to manage multiple projects in various stages simultaneously
- Ability to communicate effectively with all levels of management
- Strong time management skills
- Ability to multitask and prioritize effectively
- Ability to manage event budget and invoicing processes
- Proficiency in Microsoft Suite or Google Suite and project management software like Asana
- Kindness and conscientiousness
- A good sense of humor :)
What the job involves
- As Field Marketing Manager for Higher Education, you are responsible for ensuring that our many trade show presences go off without a hitch
- . You’re also supporting some of our owned events, including webinars, and working on backend campaign processes like campaign setup, list uploads, event brief documentation, vendor sourcing/setup, and budget tracking
- You plan, run and report on these shows to ensure that we are creating meaningful engagements for our customers and prospective customers
- The Field Event Manager is part of the Higher Education marketing team. Your will report to the Director of Higher Education Marketing and work on a team that includes demand generation, account based marketing, digital media and content marketing
- You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Customer Success, Sales Development, Finance, Operations, Community and more!
- To be successful you will blend your passion for customer experiences with your creativity, exceptional organization skills, attention to detail, excellent communication skills and stakeholder management
- Research, negotiate and secure sponsorships and venues for specific events assigned including hotels, vendors and other resources for the event project
- Develop and maintain overall project plan and manage deliverables in a timely and effective manner with a keen attention to detail
- Communicate with stakeholders on an ongoing basis regarding project status, including taking the lead on Events meetings
- Write events and campaign briefs and keep track of events on associated documents
- Create effective company listings and ads if required
- Work with sales drive teams and other stakeholders to execute all event deliverables before, during and after events
- Execute event plan including on-site support (travel may be required)
- Conduct post-event feedback meetings and document in retrospective analysis
- Proactively engage with stakeholders and vendors to determine needs and work with company resources to enable execution of event tactics
- Manage operational and administrative functions, including pre-event meetings to ensure event is delivered successfully
- Maintain and order event support materials
- Manage and adhere to budget
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
Share this job
View 13 more jobs at Instructure