Account Based Marketing Manager, Persona
$110-160k
+ Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$110-160k
+ Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- As our ideal candidate, you are comfortable with a data-driven approach to execution, have a growth and creative mindset, are confident in developing strategies, and are action-oriented
- 5 years B2B Saas experience with 3+ years account based marketing or enterprise marketing experience, with demonstrated success in creating and executing impactful campaigns
- An action-oriented and growth mindset. You are curious, comfortable with ambiguity, and love working with sales and go-to-market stakeholders to deliver outstanding business results
- Proven ability in owning account based marketing programs from conception through execution (this tactical experience includes list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail / gifting, and social network targeting)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Understanding of KPIs and account based marketing and campaign performance metrics across marketing channels and can communicate performance to various cross-functional teams
- Strong analytical background and thrives in making data-driven decisions
- Hands-on experience with Marketo, SFDC and ABM platforms (e.g., 6sense, Demandbase, Terminus)
What the job involves
- As Persona continues to scale our GTM operations, we are seeking an Account Based Marketing (ABM) Manager to join the demand generation team
- You will help establish and grow Persona’s account based marketing program that will contribute to the business’s long-term goals by working alongside various teams including but not limited to, Sales, Product Marketing, and Customer Success
- You will work cross-functionally to operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that expands pipeline and accelerates close rates with Persona’s highest-value target accounts
- Pipeline growth and an increase in funnel velocity – Utilize ABX programs to drive pipeline and increase funnel velocity for key accounts; analyze performance and use benchmarking to guide ABM campaign decisioning and optimization opportunities
- Creation of a modern, scalable ABM program – Build and execute a best-in-class ABM program that delivers personalized buying experiences for Persona’s target accounts
- Own every aspect of ABM programming, including account strategy, goal setting, list segmentation, campaign planning and execution, content creation, experimentation, follow-up, and performance reporting
- You’ll be responsible for reporting, communicating successes, learnings, and iteration recommendations based on learnings to GTM leaders
- Strong cross-functional relationships – Partner with marketing, sales development, sales, and operations teams to conduct account research, both with internal teams (AEs, CSMs, etc.) as well as external data sources, aligning account content strategies to Persona’s use cases, and leveraging the relevant messaging and positioning frameworks
- Using this research, develop programs and playbooks that drive demand in key accounts; influencing, engaging, and multithreading target audiences and personas
- Personalization to our Target Accounts leveraging Technology – Work with operations and growth teams to implement seamless workflows, craft compelling offers, and optimize ABM execution using Persona’s tech stack. Ensure campaigns are data-driven and tailored to maximize impact
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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