Product Go-To-Market Lead, Distru
$120-170k
Seed to sale software for cannabis brands
Be an early applicant
Seed to sale software for cannabis brands
21-100 employees
Be an early applicant
$120-170k
21-100 employees
Company mission
To be the comprehensive platform for managing inventory, sales, and compliance in the cannabis industry.
Role
Who you are
- 4+ years of experience in GTM strategy or product management, preferably in B2B SaaS or fast-paced startups
- Proven track record of successfully launching and scaling products, with measurable impact on revenue and customer adoption
- Strategic thinking and ability to translate business goals into actionable GTM plans
- Exceptional project management skills
- Strong analytical mindset: Ability to define KPIs, build reports, and derive actionable insights from data
- High EQ with the ability to navigate conversations with multiple stakeholders
- Self-motivated and proactive, with a strong sense of ownership and accountability
- Bonus points if you have experience in ERPs, Cannabis, or supply chain software
What the job involves
- We’re looking for our first Product GTM Lead to lead the charge in launching and scaling new features and product lines
- This is a high-impact role that will work directly with the CEO, CRO and cross-functional leadership to plan and execute end-to-end GTM strategies that drive adoption, engagement, and revenue for various product lines
- We’ve built the most robust ERP in the Cannabis industry and there are an incredible amount of ways to expand on our product
- We’re looking for someone ready to roll up their sleeves and take ownership over the entire lifecycle of product launches—including creating outreach campaigns, enabling customer-facing teams, tracking rollout performance, and more
- Your ability to project manage, align stakeholders, and iterate based on data will directly shape how our products succeed in the market
- This is a special role with a lot of room for autonomy and true strategic impact that will define the direction of Distru for many years to come
- Own end-to-end GTM plans and execution for new product lines and features through every stage of the product life cycle and customer journey; including beta testing, release scheduling, and cross-department coordination
- Work with leadership to develop pricing models and strategies that align with market dynamics and company objectives
- Collaborate with Marketing to build website pages, release videos, blog content, and targeted outreach campaigns to both customers and prospects
- Develop and maintain knowledge bases, FAQs, and feature videos to enable teams with clear, user-friendly resources
- Identify upsell opportunities, collaborating with CS to maximize revenue impact
- Identify and mitigate risks in launch timelines, proactively addressing bottlenecks in development, onboarding, marketing, or sales alignment
- Collaborate closely with Product to prioritize features and refine roadmap decisions based on market feedback
- Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends
- Build and maintain reports that track the impact and health of our GTM initiatives, including feature adoption, usage, and overall revenue contribution. Monitor performance and share insights with leadership
Our take
The legitimisation of the cannabis industry has opened up new potential for software developers looking to aid the product’s distribution and sales teams. Distru styles itself as a “seed-to-sales” software for cannabis brands, supplying a comprehensive platform with capabilities from procurement to CRM to a speed harvesting app.
Distru’s offering encompasses an ERP, manufacturing, sales and reporting and cannabis-specific features. By centralising an often disorganised set of tools, this helps cannabis operators manage inventory, orders and customer relationships from one place. And the platform stands out because it is built specifically for this rapidly growing industry.
With $1 billion in transactions annually, the company has positioned itself as a vital resource in the US. It has also raised considerable funding that will fuel expansion to 11 new states. New products are also on the horizon, indicating a promising future for a company that's capitalising on a glaring gap in the cannabis industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2024
$6m
SERIES A
Jun 2019
$3m
SEED
Total funding: $9m
Company benefits
- Fully remote work environment (we have teammates in 4 continents!)
- Varied and competitive medical, dental and vision plan options for the employee and their dependents
- 18 days Paid Time Off + 11 holidays (sick days do not count toward these)
Company HQ
Produce and Waterfront, Oakland, CA
Leadership
Blaine Hatab
(Co-Founder & CEO)Previously Senior Software Engineer at ShakaCode, Founder at High Simple, Founder at Open Minded Innovations and Music Festival Nation.
Johnny Ji
(Co-Founder & CTO)Previously Web Developer Instructor at RED Academy, Software Engineer at Eight Solutions Inc and Paysavvy.
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