PR Manager, Brooklinen
$87-108k
+ Equity grants
More information about location
2 days a week in office ( Brooklyn, NY)
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$87-108k
+ Equity grants
More information about location
2 days a week in office ( Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- This role is perfect for you if you are a go getter who is excited to join one of Brooklinen’s highest-performing channels + represent a true media darling. If this sounds like you, we’d love to hear from you!
- 4+ years of experience in consumer PR, either at a PR agency or in-house brand
- Proven track record of securing top-tier press coverage
- Established relationships with a network of editors
- Experience in event planning, mailers, and similar PR initiatives
- Experience managing and/or tracking budgets, invoices, etc
- Ability to drive PR strategy and align it with broader business goals
- Strong writing and communication skills
- Bachelor’s degree in PR, marketing, journalism, communications, or a related field is a plus!
- Knowledge of how PR integrates with affiliate and other marketing functions is a plus!
- DTC and retail experience is a plus!
What the job involves
- We’re excited to be looking for a Public Relations Manager to join our team
- Reporting into our Senior Manager of Public Relations and Affiliate Marketing, you will drive the PR function of Brooklinen in securing press coverage that drives revenue and positive brand sentiment
- Drive PR/media strategy, planning quarterly activations to secure revenue-driving stories, brand-building coverage, and relevant business press
- Manage and work with PR Associate to develop quarterly pitch strategies targeting “Best Of” stories, trend stories, leadership interviews, and new launch coverage
- Support product collaborations and brand partnerships by staffing calls, planning events/launch mailers/overall press strategy, and managing logistics
- Plan and execute events and mailers for key initiatives and new launches, overseeing all aspects from vendor coordination to budget management
- Collaborate with the Affiliate Team to analyze how PR placements contribute to revenue and align with company goals
- Write compelling pitches and maintain up-to-date media lists, including national, regional, print, broadcast, and digital outlets
- Build and maintain relationships with key media contacts to secure proactive and reactive coverage
- Meet with media monthly (e.g., dinners, coffees) to strengthen relationships and foster positive brand sentiment
- Partner with the Senior Manager to prepare and staff leadership interviews, offering constructive feedback where needed
- Effectively manage PR Associate to help them meet goals, understand how their work ladders up to the greater needs of the business, and grow at Brooklinen
- Manage PR budget, track invoices, and ensure financial efficiency
Application process
- Initial Interview:
- Recruiter
- First Round:
- Senior Manager of Public Relations and Affiliate Marketing
- Second Round:
- Project Review with Senior Manager of Public Relations and Affiliate Marketing and Director, Growth Marketing
- Final Round:
- Director of Recruiting
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company values
- Amazing Products: Qyality is our top priority. We use the most luxurious materials and partner with top caliber factories
- Better Experience: We believe shopping should be simple and hassle-free, so we've curated an experience to offer only the best options
- A Personal Touch: Our emphasis is on service and we strive to make a product that is exactly what you are looking for. Don't see it? Just ask
- Efficient Supply Chain: Did you know sheets retail for up to 10x what they cost? By removing layers of unnecessary cost, we deliver the best possible value to you
Company HQ
Dumbo, NY
Articles
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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