Senior Analyst of Marketing Analytics, MoneyLion
$100-130k
More information about location
4+ days a week in office
The all-in-one mobile banking experience
Open for applications
The all-in-one mobile banking experience
501-1000 employees
Open for applications
$100-130k
More information about location
4+ days a week in office
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- We are looking for someone with a strong technical foundation, business acumen and an entrepreneurial spirit to help create new analytics, insights and reporting for the MoneyLion marketing team
- Minimum of 4+ years experience in banking, fintech, adtech or consulting
- Minimum of 4+ years experience in data analysis and data visualization
- Entrepreneurial spirit with the innate desire to answer “why”
- A strong problem solver with experience overcoming ambiguity
- Demonstrated ability in managing multiple projects and stakeholders
- Ability to explain technical concepts into actionable insights for non-technical partners
- High business acumen with a knack for using data to “fuel the business equation”
- Understanding of statistical concepts, A/B testing and experience applying them
- Proficient in SQL, proficiency in Python or R a plus
What the job involves
- The Senior Analyst - Marketing Analytics will conduct groundbreaking data analytics centered around our unique marketing engine and business model
- Work with the Director, Marketing Strategy & Analytics to define analytics roadmap and plan projects that align with business goals
- Operate as an owner - identify core KPIs and areas for improvement in channel mix, audience/segmentation targets and new user onboarding
- Assist marketing team in launching new channels, campaigns and tactics ensuring you are seen as a “go to” source to evaluate decisions on marketing strategy
- Evaluate the efficacy of marketing activities (paid, owned & earned) in driving conversion and growth for MoneyLion and it’s portfolio of products
- Develop dashboards and reporting that provide real-time insight into marketing campaign performance and ROI
- Plan and execute A/B tests to understand the effectiveness of marketing activities, campaigns and programs
- Ensure the marketing team has a deep knowledge of the user base by conducting deep customer and member analytics
- Develop and maintain key customer segmentation models that enhance lifecycle campaign performance
- Collaborate with data engineers, product managers, marketers and broader analyst/data science teams to utilize best practices and capture important business context
- Ensure proper data tagging, user tracking and instrumentation; manage core data models
- Train business teams on the adoption of key tools to nurture a “self-service” mindset from business partners
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion have built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2020
$25m
SERIES C
Jul 2019
$100m
SERIES C
Total funding: $254m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- 💻 Home Office Equipment
- 🍴 Office Snacks & Coffee
- 💛 Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- 💰 Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- 💼 Equity Grants
Company values
- Customers first | We always put our customers first in everything we do
- Win together | We embrace our global team and diversity of perspectives across technology, design, finance and business
- Innovation | Fast, focused, and tireless innovation is our edge
Company HQ
Civic Center, New York, NY
Articles
Leadership
Dee Choubey
(CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
People progressing
Having founded Lone Wolf Risk Management Consulting in November 2018, Jerry joined MoneyLion as Credit Risk Advisor in February 2019. He was promoted to Head of Credit Risk in May 2019.
Having worked for Comerica Bank for 4 years and Goldman Sachs for 2, Erika joined MoneyLion as Senior Manager of Strategic Finance in September 2018. She was promoted to Head of Strategic Finance in February 2021.
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