Sales Director, Firefly
$120-170k
Mobility-based advertising and data platform
Be an early applicant
Mobility-based advertising and data platform
201-500 employees
Be an early applicant
$120-170k
201-500 employees
Company mission
To connect brands with urban audiences at eye-level.
Role
Who you are
- 10+ years of experience in media sales, advertising, or marketing partnerships, with with a proven track record selling into or alongside the entertainment industry
- Established, direct relationships with media and marketing decision-makers at major entertainment studios, streaming platforms, and/or networks
- Strong existing ties to agency holding companies and independent agencies in the West region
- Proven track record of closing and growing enterprise-level accounts and multi-platform partnerships
- Deep understanding of entertainment marketing cycles, including theatrical, streaming, home entertainment, and franchise campaigns
- Experience selling complex, integrated media solutions within the digital and programmatic advertising ecosystem
- Ability to operate and influence at the Director, VP, and C-suite level across both client and agency organizations
- Strategic, consultative sales approach with strong business acumen and a solutions-first mindset
- Exceptional communication, executive presentation, and storytelling skills — you make complex ideas land clearly
- Highly organized with strong pipeline discipline and a track record of accurate forecasting
- Collaborative and cross-functional by nature, with the ability to lead without direct authority
- Salesforce experience required
- Willingness and ability to travel as the role demands
- Must be authorized to work in the United States
What the job involves
- Firefly is seeking a seasoned, executive-level sales leader to join as Sales Director based in Los Angeles. This senior role is built for a high-impact seller who brings deep-rooted relationships across major entertainment studios, agency holding companies, and premium West Coast advertisers — and who knows how to translate those relationships into long-term, strategic revenue partnerships
- This is not an entry point into media sales. We're looking for someone who has a seat at the table with decision-makers at the studio level as well as strong footing within the agency ecosystem. You understand how entertainment marketers think, how tentpole campaigns are built, and how to position Firefly's unique media platform as an essential part of the mix
- As a Director on our West region team, you will serve as one of Firefly's most visible market leaders — shaping strategy, closing enterprise-level deals, and helping define what premium partnership looks like in our fastest-growing region
- Own and grow a portfolio of high-value accounts spanning major entertainment studios, streaming platforms, agency holding companies, and direct advertisers across the West region
- Serve as the senior relationship executive for studio and entertainment clients, navigating complex stakeholder structures across media, brand, and theatrical marketing teams
- Develop and execute account-level growth strategies that align Firefly's capabilities with the unique needs of entertainment marketers — from tentpole releases and streaming launches to franchise campaigns
- Drive net new revenue by identifying and closing strategic opportunities with studios, networks, streamers, and premium brands not currently in the Firefly portfolio
- Lead executive-level conversations and C-suite presentations with confidence, credibility, and a consultative point of view
- Serve as a thought leader and market voice for Firefly — representing the company at industry events, studio briefings, and agency summits
- Partner cross-functionally with Marketing, Creative Strategy, Client Success, and Revenue Operations to develop bespoke solutions and deliver exceptional campaign outcomes
- Provide disciplined pipeline management, accurate forecasting, and executive-level revenue reporting through Salesforce
- Translate campaign performance data into strategic narratives and optimization recommendations that deepen client relationships
- Stay ahead of trends across the entertainment marketing landscape, digital media, programmatic, and OOH to identify emerging opportunities for clients and Firefly
Our take
Firefly is a street-level media platform offering cab and ridesharing drivers in major US cities the opportunity to make extra cash through advertisements. The company provides drivers with high-resolution, internet connected smart screens to fit on top of their vehicles, displaying hyper-targeted ads.
In spite of digital out-of-home (DOOH) advertising taking a hit over recent years, the market is rebounding again - and Firefly is leveraging it to make impressive expansion moves. In June 2021, Firefly became the largest taxi-top platform in North America after acquiring Curb Taxi Media, giving it access to over ten thousand car tops to significantly scale its technology and network.
This expanded reach will consolidate an advertising service which is already highly reputed among its clients, which include 7-Eleven, Stella Artois, and Postmates - and with good reason. The DOOH screens offer market-leading high resolution, and advertisers can hyper-target according to granular factors like location, time of day, and competitor conquesting. Firefly is proving a runaway success in the developing DOOH market and looks set to continue with its expansion to the MENA region and beyond.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company HQ
Midtown South, New York, NY
Leadership
Kaan Gunay
(Co-Founder & Chairman)After co-founding Firefly in 2017, Kaan served as the CEO until 2025. Previously, they were a Hedge Fund Investor at Bracebridge Capital.
Salary benchmarks
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