B2B Marketing Specialist, Cleo
$70-90k
Salary shown varies depending on location of applicant
More information about location
Working parent benefits platform for employers
Job no longer available
Working parent benefits platform for employers
201-500 employees
Job no longer available
$70-90k
Salary shown varies depending on location of applicant
More information about location
201-500 employees
Company mission
To help families be their best at home and at work.
Role
Who you are
- Experience: 2-3 years of hands-on experience in marketing, sales enablement, or graphic design roles
- Event management: 1-2 years of experience in managing event vendors or coordinating events
- Content creation, design, and tool proficiency: Proficient in crafting diverse content types like presentations, case studies, and one-pagers. We have a strong preference for proficiency in Google Slides, Figma, and Adobe design software
- Communication skills: Strong verbal and written communication abilities, capable of articulating complex ideas clearly
- Organizational & project management: Demonstrated ability to manage multiple projects simultaneously with attention to detail, adherence to deadlines, and effective communication on progress or obstacles
- Cross-functional collaboration: Excellent collaborative skills, adept at working with cross-functional teams to achieve common objectives
- Adaptability: Comfortable in a fast-paced, remote, startup environment, with the agility to pivot swiftly with shifting priorities and navigate ambiguity
- Content management & tools: Familiarity with content management and collaboration tools such as Responsive, Confluence, and Google Sites is advantageous
- Industry knowledge: Experience working with B2B sales teams, B2B2C marketing teams, and/or within the healthcare sector is recommended and preferred, though not mandatory
What the job involves
- This role reports to the Senior Manager, Product Marketing
- The B2B Marketing Specialist will be accountable for key marketing and commercial projects across collateral design, event coordination, competitive intelligence, and commercial enablement
- Their impact will make a noticeable difference in supporting Cleo’s marketing function and our commercial engine, helping us put our best foot forward in the market
- Sales enablement: develop, design, and maintain commercial materials, including custom sales collateral for strategic deals in Google Slides and Figma
- Content creation assistance: help support the creation of other written assets, such as blog posts, LinkedIn posts, white papers, email copy, and other B2B content
- Content management: maintain an organized content bank and Google Slide library, ensuring marketing materials are consistently updated and aligned with current information, metrics, and statistics
- Event support and coordination: manage logistics for in-person events, design and coordinate required graphics, order swag and manage event marketing strategy
- Coordination across teams: Support keeping commercial teams fully informed about ongoing initiatives and campaigns by managing enablement hubs and distributing regular updates
- Competitive intelligence: Drive and organize Cleo’s competitive intelligence research that helps to best position our solutions in the market
- Capability building: Help develop ongoing sales training and socialization of key messaging and solution concepts
Our take
Designed to provide support to working families in America, the family benefits app, Cleo, uses clinician-designed family support programs to allow employers to show their commitment to helping working parents. There's growing evidence indicating that workplace family support is essential for maintaining a loyal, engaged, and diverse workforce.
Cleo offers family benefits to both prospective and current parents for free, so long as it’s through their employers. With the backing of numerous Fortune 500 companies, Cleo also provides personalized guidance for parents, from family planning all the way up to when a child turns 12 years old.
Looking ahead, Cleo is offering a package to employers that will help connect families with vetted caregivers via concierge support or, as an alternative, with family co-op options, depending on the parents’ preference. It is also looking to the adult care markets to expand its package.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2021
$40m
SERIES C
Mar 2019
$27.5m
SERIES B
Total funding: $80.9m
Company benefits
- Comprehensive medical, dental, and vision, and membership to One Medical
- Flexible hours, 12 weeks of paid parental leave, and (of course) access to Cleo to support you as a working parent
- Take the time off you need to come back feeling recharged
- Company paid coverage for life insurance, short- and long-term disability
- Set aside pre-tax dollars for 401k, Flexible Spending Accounts (health and dependent care), Health Spending Account, and transit/parking
- Well-being options including Perkspot, Personal Capital, Sofi, PetPlan, Employee Assistance Program, and more!
Company HQ
The East Cut, San Francisco, CA
Leadership
Chitra Akileswaran
(Clinical Advisor)They studied Medicine at Harvard, before founding Cleo in April 2016 as Head of Operations. Since then, they have also been Chief Medical Officer, alongside working as President at Alameda Health System.
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