Senior Field Marketing Events Manager, C3.ai

• Bachelor’s degree in marketing, communications, or related field
• 8+ years of experience in corporate and/or agency event and conference management. Enterprise tech experience a plus
• Experience managing and executing hosted and 3rd events
• Excellent written/verbal communication and interpersonal skills, including executive presence
• Strong project management skills, ability to be on track for simultaneous events of evolving scales and timelines
• Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions
• Metrics driven, experience having pipeline building responsibility a plus
• Creative, high energy, innovative, proactive, and resourceful
• Proven ability to thrive in a demanding, fast-paced environment
• Familiarity with and/ or the desire to learn new productivity and collaboration tools to track and communicate all details of events
• Experience and willingness to perform manual work for setup and tear down of events. Ability to travel as needed including some occasional evening and weekend work
• Experience with the following technologies:
• Microsoft Office, Microsoft Teams (Microsoft Dynamics a plus)
• Powerpoint and Excel
• Cvent (or SplashThat) for event registrations and landing pages
• Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)

Desirable

• We are looking for an energetic and detail-oriented field marketing events professional to plan, manage and execute virtual and in-person event campaigns. Including conferences, executive events, industry events, and speaking opportunities on behalf of C3 AI
• The successful candidate must possess the ability to think strategically, execute efficiently as well as manage a variety of tactics driving the company’s participation in proprietary and third party events as well as thought leadership speaking engagements
• In this role, you will ensure the delivery of first-class, valuable, engaging, high-impact events for our global audiences across various industries
• This is a highly visible role where you will drive field and event marketing plans, sales communications, event logistics, project deliverables, activities, and event communications for a diverse series of events
• You will act as a critical counterpart that identifies opportunities to improve best practices, internal processes, and brand presence in order to achieve scalability while C3 AI continues to grow
• Work across C3 AI Marketing, Sales, Products, and Finance organizations to research, propose, and manage third party events and thought leadership and speaking events for company spokespeople
• Create, and deliver proprietary executive-level events
• Ensure event participation includes bringing in new opportunities, and influences deal cycles for our sales team
• Research, plan and maintain the online events calendar including 3rd party industry conferences, proprietary events, webinars and regional hospitality field events
• Own and drive all aspects of event execution and management: messaging, communications, logistics, branding, collateral, vendor management, project timelines, budget management and reconciliation
• Write executive event briefings and prepare budgets for executive approval
• Monitor, measure, and report on event campaign effectiveness and results
• Communicate with external agencies and internal groups to drive project plan and foster collaboration
• Input lead data into CRM system, support list management for lead generation and nurture marketing, and perform marketing operations functions
• Manage multiple, complex programs successfully in a collaborative, fast-paced environment
• Maintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
• Manage internal field and events communication between sales and marketing
• Partner closely with LOB leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and consolidate feedback
• Collaborate closely with Sales Operations, Marketing Operations and Creative to develop and optimize event assets including landing pages and email templates
• Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration