Director of Product Marketing, Remote

• Relevant work experience — product marketing, product management, operational roles, or strategy consulting
• Experience building and managing teams in a fast-growth environment
• Strong analytical and project management skills
• Experience with CRM software and digital marketing tools and techniques
• Creative and entrepreneurial spirit with a strong analytical mindset
• A strategic, result-driven leader. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big picture and the small task, while never losing sight of results

Desirable

• Strategic Leadership:
• Ensures that products meet market needs, are positioned effectively, and achieve their revenue and market share goals
• Define and execute strategies needed to reach different customer segments: listen to users and prospects and work to get qualitative and quantitative insights that inform your work (messaging, positioning etc) to attract, convert and retain customers. You understand and enable the entire lifecycle of our relationship with customers
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering as well as Content and Performance Marketing leads—to develop go-to-market strategy and drive launches for our products
• Team Management:
• Recruit, hire, and train new Product Marketing team members
• Establish team goals and ensure performance aligns with these goals
• Foster collaboration within the team and across customer groups
• Stakeholder Engagement:
• Work closely with sales and product development teams to define marketing materials and programs
• Manage vendor contracts and relationships
• Communicate marketing plans and results to senior executives
• You're able to align cross-functional teams towards a common objective, partnering closely with Product, Sales, Design, and our Operational teams
• Marketing Campaigns and Programs:
• Design and implement marketing campaigns to drive product awareness and demand
• Utilize various channels such as digital marketing, content marketing, events, and PR
• Scale product awareness and adoption through joint marketing campaigns with partners
• Create new incentives, offers, programs, etc. to drive engagement with partners
• Develop product positioning and messaging informed by user research, market insights, and understanding of our industry
• You'll report to: CEO

• Roughly [3] hours across 4 weeks
• Interview with recruiter
• Interview with team members (no managers present)
• Interview with future manager
• Prior employment verification check