Director of Digital Marketing, BetterUp
$130.9-248.4k
Salary is dependent on location
AI-driven employee coaching platform
Job no longer available
AI-driven employee coaching platform
1001+ employees
Job no longer available
$130.9-248.4k
Salary is dependent on location
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- This position requires a driven, innovative, and energetic leader with the right mix of strategic thinking and roll up your sleeves to get it done attitude
- 8+ years proven experience in digital marketing and working in a fast-paced environment ideally at a B2B SaaS business
- Bachelor’s degree required. Web technology certifications are a plus
- Strong program management experience and ability to manage multiple projects in a fast-paced, global environment with great attention to detail
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Understanding of relevant tools for digital programs and analytics (Hubspot, Salesforce, 6sense, Looker, among others)
- Familiarity with digital and social network management and analytics tools, and ability to stay current on new web technologies and trends
What the job involves
- As BetterUp’s Digital Marketing Director, you will be responsible for designing, implementing, and optimizing all digital marketing initiatives, including the website, SEO/SEM strategies and tactics, and all paid media programs in order to engage and educate prospects and customers throughout the buyer's journey
- You will work closely with marketing operations, sales, and other cross-functional teams to develop and execute digital campaigns aligned to our ABM strategy that drive engagement at target accounts, with the ultimate goal of accelerating the sales pipeline and maximizing revenue growth
- Develop strategy aligned to ABM motion for, and oversee paid digital media programs with a healthy channel mix and a focus on testing and learning
- Manage BetterUp's website and microsites via HubSpot, including making proactive optimizations to the user experience with the ultimate goal of accelerating sales pipeline
- Maintain a website roadmap as a framework to prioritize website requests
- Partner with the marketing team, the field, and other cross functional partners to develop and execute campaigns across digital marketing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Plan, execute and measure experiments across digital properties
- Evaluate emerging technologies, including marketing automation, ABM platforms, data enrichment tools, and stay up-to-date with the latest trends and best practices in digital marketing and measurement
- Lead team of external agencies, contractors, and a web developer
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially in improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalised video coaching sessions and career development services, providing support in areas often neglected by employers, such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. It's also offering AI coaching to keep pace with digital demand for contextual, tailored insights. The multi-unicorn company has ample opportunity for further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(Co-Founder & CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(Co-Founder & COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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