Digital Marketing Manager, Dispel
$91-113.4k
More information about location
Secure remote access & data streaming for OT and ICS
Job no longer available
Secure remote access & data streaming for OT and ICS
101-200 employees
Job no longer available
$91-113.4k
More information about location
101-200 employees
Company mission
To provide Zero Trust Access solutions to industrial organizations, specializing in products like Secure Remote Access and Data Streaming.
Role
Who you are
- Dispel seeks a Digital Marketing Manager with a strong B2B background in the OT cybersecurity market
- This role is tailored for someone passionate about cybersecurity who finds the industrial and defense sectors exciting and engaging
- This is a role for someone who wants to help build a scaling tech startup in the cybersecurity sector
- Minimum five years of experience in B2B digital marketing, preferably in the OT cybersecurity market
- Exceptional writing skills, with the ability to produce both engaging top-funnel content and detailed technical documents
- Strong graphic design skills with proficiency in tools like Figma, Adobe Illustrator, and Adobe Photoshop
- Proven expertise in SEO, content marketing, lead generation, and A/B testing
- Proficiency in Figma, Adobe Illustrator, Adobe Photoshop, Word, Excel, and Notion
- Demonstrated experience with Hubspot and Heap Analytics
- Excellent communication, writing, and content production skills
- Self-starter with the capacity to work independently and report directly to the CEO
What the job involves
- The ideal candidate will be responsible for generating marketing qualified leads (MQLs) with exceptional writing skills, extensive experience in digital marketing, a keen visual eye, and the ability to regularly produce high-quality materials
- The ideal candidate will be adept at creating compelling content that covers the entire marketing funnel - from initial attention-grabbing pieces and webpages that catch a customer’s need to know more, to highly technical documents that differentiates Dispel from competitors and helps close deals
- Reporting directly to the CEO, you will have control over and responsibility for our materials and copy across Dispel’s whole domain: website, collateral, partner documents
- Regularly produce and publish blog on relevant OT cybersecurity topics, maintaining a consistent cadence
- Develop and distribute copy, tearsheets, and marketing materials spanning the entire marketing funnel for the website, events, and in response to customer and prospect requests
- Implement and refine SEO strategies to improve online visibility and drive targeted traffic
- Analyze and review prospect flows on the website monthly, identifying and implementing optimization opportunities
- Create and optimize web pages, focusing on our core product areas, to enhance conversion rates
- Write and post content for social media to promote Dispel’s website content, conference participation, and partnerships
- Write and manage high-quality blog posts, newsletters, social media content, and drip campaigns for pre- and post-conference engagements
- Continually update and align content with our brand and marketing goals
- Collaborate with product, design, and sales teams for cohesive marketing strategies
- Generate a consistent flow of top-funnel content to grab the attention of potential customers
- Craft detailed, technical bottom-funnel content that showcases Dispel's unique value proposition
- Produce company and partner newsletters, and pre- and post-conference campaigns
- Monitor and analyze website traffic and user behavior using Heap Analytics
- Conduct monthly reviews of website prospect flows, making necessary adjustments to the website’s content and structure for optimization
- Analyze marketing campaign performance to optimize strategies and tactics continually
- Coordinate with sales and product teams to align marketing materials with customer needs and feedback
- This role reports to our Austin, TX team
Our take
Dispel provides secure remote access to industrial control systems (ICS), helping companies connect to critical infrastructure without compromising on cybersecurity. Built around a Zero Trust approach, its platform is designed to go beyond standard protections, giving organizations a safer way to manage and monitor their operational technology environments.
The company focuses on fast, reliable connectivity combined with strong access controls and real-time data visibility. Rather than automating industrial processes themselves, Dispel allows teams to securely access, oversee, and respond to systems more efficiently. While the company was originally founded to reduce operational friction, the platform has evolved alongside growing cybersecurity demands in industrial settings.
As reliance on connected industrial systems continues to rise, Dispel has strengthened its position by expanding both its security capabilities and scalability. Today, it works with large industrial organizations across sectors like manufacturing, energy, and infrastructure, supporting a shift toward more secure, always-connected operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
122% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2015
$1.5m
SERIES A
Oct 2014
$1.5m
SEED
Total funding: $3m
Company benefits
- Competitive Salary & Retirement: Dispel offers salaries competitive to market rates, and provides a company-matching 401k retirement plan.
- Health Coverage: Stay healthy. We provide comprehensive coverage for health, vision, and dental
- Generous Vacation & Wellness Time: Unlimited PTO. Fresh minds do better work. Go rock climbing, do archery, and go hiking
- Insurance: Dispel provides life, long-term disability, and short-term disability insurance
- Growth: At Dispel, your professional growth is fueled by real ownership, impactful work, and a culture that prioritizes learning, mentorship, and advancement
- Options: We‘re a tech company with a long-term vision. Dispel has an option pool available for employees
Company HQ
Civic District, Austin, TX
Leadership
Ethan Schmertzler
(Co-Founder & Co-CEO)Previously Lead Frontend Engineer at TripleMint, and served as a Financial Analyst at National Security Equity Partners.
Ian Schmertzler
(Co-Founder & Co-CEO)Previously an Associate at BlackRock Financial Markets Advisory Group.
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