Content Marketing Manager, Parkade

• Experience: 3 to 6 years in B2B SaaS content marketing. You have owned a content calendar and hit pipeline or traffic targets and are familiar with working with Demand Gen campaigns
• Writing chops: You write quickly, cleanly, and with point of view. You have published work you are proud to put in front of a skeptical buyer
• SEO fluency: You know your way around keyword research, on page SEO, internal linking, and tools like Ahrefs, Semrush, or Clearscope. You have grown organic traffic at a prior company and have the numbers to show for it
• Editorial instincts: You tell a story. You know how to interview a customer and turn the transcript into a narrative that a buyer wants to read
• Persona-led: You have experience partnering closely with Demand Gen or Growth teams to build content that resonates with a specific persona. You understand how to map content and create assets that actually power a demand gen engine
• Demand mindset: You treat content as a pipeline function, not a vanity metric function. You build for MQLs and sourced opportunities, not page views alone
• Operator: You ship on deadline. You manage freelancers without drama. You keep the trains running on 4 to 6 live assets at any time
• Collaborative: You partner with sales and PMM without getting territorial. You turn AE feedback and customer calls into your next piece
• AI forward: You use AI tools to accelerate research, outline drafting, and editing. You know where AI helps and where it produces slop

Desirable

• The Content Marketing Manager owns how Parkade educates the multifamily industry
• You will build the full funnel content engine that draws buyers in, holds their attention, and moves them toward a sales conversation
• Your work will cover SEO content, pillar pages, case studies, newsletters, video scripts, and executive thought leadership
• You will report to the Director of Demand Generation, and collaborate often with brand, product and field marketing, as well as the sales team
• As the first dedicated content hire, you will set the editorial standard, manage freelancers, and build the content calendar
• The single indicator of success in this role: content that drives organic pipeline and shortens sales cycles because buyers arrive to calls already educated
• Editorial ownership: Build and run the editorial calendar across blog, newsletter, long form guides, and video. Set the bar for voice, quality, and cadence
• SEO engine: Own the organic search strategy end to end. Research keywords that multifamily operators and regional managers search for. Build pillar pages and supporting clusters that rank and convert
• Customer stories: Run the case study motion. Interview customers, write the narrative, and ship the asset. Case studies are your bread and butter, not an afterthought
• Campaign partner: Work with the Director of Demand Generation on integrated campaigns. Produce the gated reports, webinars, email series, and landing pages that feed paid, ABM, and lifecycle programs
• Distribution mindset: A blog post is the start, not the end. Repurpose every asset into social, email, sales outreach, and sales decks. Measure what gets reused and what dies on the shelf
• Freelance bench: Hire and manage a bench of writers, editors, videographers, and designers. Keep quality high and costs predictable
• Measure impact: Report on organic traffic, rankings, content sourced pipeline, and sales asset adoption. Kill what is not working. Double down on what is