Product and Content Marketing Manager, IXL Learning
$150-175k
4 days a week in office (San Mateo, CA)
E-Learning providers
Open for applications
E-Learning providers
1001+ employees
Open for applications
$150-175k
4 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- The ideal candidate is creative and strategic, proactive, a strong writer and communicator, organized, and passionate about IXL’s mission to impact education
- BA/BS degree
- 9+ years of brand marketing and/or integrated marketing experience, including 2–3 years managing and motivating high-performing teams
- Strategic thinker who can build short- and long-term plans, ask smart questions, and make thoughtful decisions that balance company goals, customer needs, and resources
- Strong communicator—both verbal and written—able to collaborate across teams, influence stakeholders, and craft clear, compelling messaging for diverse audiences
- Proven operator who gets things done: detail- and deadline-oriented, organized, adaptable, and skilled at managing complex projects and creating efficient workflows
- Customer-focused, with deep empathy for educators, parents, and students and the ability to balance business outcomes with user outcomes
- Knowledge of, or interest in, education/edtech and the ability to learn quickly
What the job involves
- IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Product and Content Marketing Manager to join our growing team
- In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead and deliver the GTM strategy and execution for both new products/features and updates and working to ensure internal and external product marketing communications are executed smoothly
- You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students
- You’ll also manage a small team of product and content marketers
- Develop and execute go-to-market strategies and marketing plans for new product and feature launches, including messaging, positioning, and project management across multiple releases
- Project-manage GTM process for multiple product launches
- Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
- Develop and execute campaigns to deepen engagement with existing users and creatively reach new customers in collaboration with the Marketing team
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
- Assist with training our sales and customer-facing teams on product messaging and features so they can effectively communicate with customers
- Manage and mentor a team of 3 made up of one marketing associate and two senior marketing associates
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
Salary benchmarks
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