Senior Demand Generation Manager, Wagmo
$140-160k
+ Equity
Pet insurance and wellness plans
Be an early applicant
Pet insurance and wellness plans
21-100 employees
Be an early applicant
$140-160k
+ Equity
21-100 employees
Company mission
To bring pet parents the confidence they need to give pets the care they deserve.
Role
Who you are
- You are a strategic yet hands-on marketer who thrives in high growth environments
- You excel at creating programs from scratch and scaling systems that drive measurable pipeline
- You take initiative, move quickly, and prioritize what drives revenue
- You partner closely with Sales to translate GTM goals into campaigns that convert, and you have passion for connecting inspiring content with effective channels to form a cohesive end-to-end demand engine
- You’re comfortable operating solo, influencing across teams, and doing what it takes to get programs off the ground
- 8+ years of proven B2B marketing, with a track record of owning demand generation strategies that directly drove pipeline and revenue
- Proven success partnering with enterprise sales teams, translating GTM goals into high-impact campaigns that convert leads into opportunities and closed deals
- Expertise in CRM systems and marketing automation tools (HubSpot, Salesforce preferred), with hands-on ownership of lead scoring, routing, and attribution systems that scale
- Hands-on expertise managing paid digital channels (e.g., LinkedIn, Google Ads, paid social, retargeting) to drive acquisition
- History of building thought leadership programs (events, webinars, whitepapers, research studies) that position companies as category leaders
- Experience building sales enablement content that equip sales teams to win
- Analytical mindset with the ability to interpret performance data and make strategic recommendations
- Creative mindset and ability to develop high-performing creative in partnership with design teams, balancing brand voice with conversion goals
- Proven ability to operate independently in a a fast-moving, lean startup environment
What the job involves
- As Senior Demand Generation Manager, you’ll own Wagmo’s B2B demand generation strategy end-to-end to fuel our sales pipeline and position us as the leading pet benefits provider for employers
- Reporting to the Director of Marketing, you’ll be the strategist and operator responsible for building and scaling high-impact growth programs that span demand gen channels like events, industry partnerships, and paid media
- You’ll fuel these channels with compelling thought leadership and content and own marketing operations, attribution, and analytics that power our growth engine
- This is not a back-seat role
- You will be directly responsible for generating demand, shaping market perception, optimizing pipeline performance, and ensuring Wagmo captures its category opportunity
- Own and execute Wagmo’s B2B demand generation strategy to build sustained, predictable pipeline and increase marketing’s contribution to revenue
- Manage and optimize multi-channel marketing campaigns across events, partnerships, paid media, SEO/SEM, email, and social that drive efficient top-of-funnel growth
- Establish Wagmo as an industry thought leader by developing and overseeing content programs that fuel our industry awareness and power the demand generation pipeline
- Build and maintain world-class outbound playbooks, persona-driven messaging frameworks, and sales enablement resources that fuel prospecting and deal progression
- Drive growth through distribution channel partnerships, owning strategy and pilots with new partners in collaboration with Lifecycle and Customer Marketing
- Develop and execute an experimentation roadmap, including A/B testing of campaigns, creative, and landing pages to improve conversion rates
- Engineer the B2B marketing ops engine with lead scoring, routing, and attribution systems that drive accountability and enable scale
- Rigorously analyze and report on campaign performance, turning insights into continuous improvement
Our take
Wagmo is a pet wellness company with a tech-first approach, designed to cater to the needs of new pet parents with a range of wellness and insurance plans.
The company provides two primary pet health plans: Wagmo Insurance for emergency care and Wagmo Wellness for routine pet maintenance. Backed by the National Speciality Insurance Company, Wagmo connects pet parents with budgeting tools, reliable veterinary care providers, and trustworthy advice, ensuring pets receive the care they deserve. These are provided to individuals on subscription or as a employee benefit through the workplace.
The Wagmo-Rover partnership marks a significant stride in Wagmo's mission to improve pets' and owners' lives. By teaming up with the largest online pet care marketplace, Wagmo expands its influence, granting discounted access to top-tier pet care for partner organization employees. This collaboration underscores Wagmo's commitment to responsible pet care and signals a bright future, as the company continues to innovate and collaborate to meet global pet owners' evolving needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2023
$8.9m
EARLY VC
Jul 2021
$12.5m
SERIES A
Total funding: $24.4m
Company benefits
- Equity in the company
- Company paid medical premiums for employee-only plan (3 out of 4 medical plans)
- Dental, vision, voluntary life, short term disability and long-term disability
- Commuter assistance
- Company paid Wagmo pet wellness and insurance plans through monthly reimbursement
- Unlimited paid time off
- 12 weeks parental time off
- 401k
- Company wide open feedback model
Company HQ
Greenwich Village, New York, NY
Leadership
Christie Horvath
(Co-Founder & CEO)Graduated from Harvard Business School with a Master of Business Administration. Served as the Vice President of BlackRock for 6 years before founding Wagmo.
Alison Foxworth
(Co-Founder)Graduated from The Wharton School with a Master of Business Administration. Previously worked in Advisory Services and Financial Insurance at BlackRock. Also served as the Director at Garrison Investments Group.
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