Product Marketing Manager, ASAPP
$160-175k
Plus performance bonus
Office located in Mountain View, CA
AI agents for enterprise contact centers
Open for applications
AI agents for enterprise contact centers
201-500 employees
Open for applications
$160-175k
Plus performance bonus
Office located in Mountain View, CA
201-500 employees
Company mission
To solve the toughest challenges in customer services with AI.
Role
Who you are
- We’re looking for someone who drives timelines, influences roadmaps, and ensures every product initiative lands with impact. If you thrive on turning complex technology into clear, compelling narratives and orchestrating GTM execution, let’s talk
- Proactive & Execution-Focused – You set deadlines, align teams, and drive projects forward—never waiting to be told what to do
- A Strategic Translator – You make complex AI technology accessible, ensuring our GTM teams understand and articulate our value
- A True Cross-Functional Partner – You thrive in the space between Product, Engineering, and GTM, ensuring nothing gets lost in translation
- An Enterprise PMM Expert – You’ve built and executed PMM strategies for complex enterprise technology. AI and CX experience is a plus
- 5+ years of experience in product marketing (or equivalent) in B2B enterprise technology
- Proven track record of leading GTM initiatives with clear execution timelines
- Strong storytelling, messaging, and positioning skills
- Experience building sales enablement programs that drive revenue impact
- Ability to drive cross-functional alignment between Product, Engineering, Sales, and Marketing
- Strong bias for action—comfortable making decisions and driving outcomes in a fast-moving environment
What the job involves
- We're in need of a Product Marketing Manager (PMM) who operates as the glue between Product, Technology, and Go-To-Market (GTM) teams—owning how we position, communicate, and bring our products to market.
- This person should be in proximity to our Mountain View, CA office, as we'd like to have them in the office a few days a week
- This is not a reactive role
- Own & Drive Messaging & Positioning – Develop crisp, compelling messaging that articulates the value of our AI products, grounded in customer pain points and market trends
- Be the Bridge Between Product, Tech, & GTM – Work hand-in-hand with Product and Engineering to deeply understand our roadmap, translate technical capabilities into customer value, and ensure GTM teams are set up for success
- Operationalize Sales Enablement – Equip sales teams with the tools they need—pitch decks, battle cards, competitive insights, and talk tracks—delivered on time and tailored for impact
- Lead Proactive, Timeline-Driven Launches – Define go-to-market strategies for new products and features, aligning stakeholders, driving execution, and ensuring every launch hits the market with precision
- Fuel Content Creation – Develop product collateral, case studies, whitepapers, and thought leadership assets that strengthen our market presence and accelerate sales cycles
- Be Market & Customer Obsessed – Stay ahead of competitive trends, customer needs, and industry shifts, ensuring our positioning remains sharp and differentiated
Our take
With around 70% of purchases driven by customer experience, call centers are an important part of many large companies' sales operations. But call centers have a problem retaining skilled agents, with high pressure and workloads leading to a turnover rate more than double other workforces. ASAPP is aiming to fix that by providing AI tools to support call center agents by reducing their data entry and reporting workload.
ASAPP is by no means alone in this space, with other startups such as Lang, Gong and Cogito entering the AI call-center market along with growing interest from giants such as Amazon and Google. But it's early start (ASAPP was founded in 2014) and focus on development of its NLP models gives it an edge that it seems set to retain, with a client base consisting of enterprise companies such as JetBlue, EY and American Airlines.
In 2024, ASAPP continued to lead the way in generative AI for contact centers, with the launch of its GenerativeAgent product, redefining customer service by automating 99% of interactions and boosting efficiency and satisfaction. With strong partnerships and a history of success, ASAPP is ready for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2021
$120m
SERIES C
May 2020
$185m
SERIES B
Total funding: $380m
Company HQ
World Trade Center, New York, NY
Leadership
Priya joined ASAPP in 2022 as CTO, moving into the role of President of Technology in 2023, Interim CEO in 2024 and CEO in 2025. Prior to ASAPP, she spent 3 years at Microsoft as a VP of Data & AI and 2 years at IBM as CTO/VP of Applied AI.
Jo-Anne Sinclair
(CLO)Prior to joining ASAPP in 2016, Jo-Anne was an Attorney at Sereno Legal Service and an SVP of Legal at Nuance Communications. She was also on the General Counsel at ScanSoft for 5 years and Caere Corporation for 2 years.
Nirmal Mukhi
(Chief Architect)Nirmal joined ASAPP in 2021 as a Director of Machine Learning Infrastructure. Since then, he has held a number of roles and moved into the role of Chief Architect in 2025. Previously, he served as the CTO at TRANSFR and spent 19 years at IBM, joining as a Software Engineer before becoming a Solutions Portfolio Manager, Development Manager of IBM Watson Education, and Development Leader of Watson Education Platform.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at ASAPP