Director of Seller Marketing, Whatnot
$240-285k
+ Benefits + Equity
Live stream platform & marketplace for collectibles
Open for applications
Live stream platform & marketplace for collectibles
501-1000 employees
Open for applications
$240-285k
+ Benefits + Equity
501-1000 employees
Company mission
Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As our Director of Category Marketing you should have 10+ years of marketing experience, including time at a high-growth consumer startup, plus:
- You’re a world-class leader with experience building out and scaling a marketing team
- Proven experience in B2B marketing through chapters of hyper growth, preferably within a marketplace, e-commerce, or software space
- SMB experience is a huge plus
- Strong understanding of various enthusiast communities, including sports cards, trading cards, comics, coins, and fashion (sneakers)
- Proficiency in social media platforms, community management tools, and data analytics tools
- Experience in organizing and executing virtual or physical events
- Comfort in being analytical, owning budget and ROI metrics
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small
What the job involves
- The marketing team at Whatnot is responsible for telling stories, creating experiences, and driving demand bringing buyers and sellers closer to the products and people they love
- As our Director of Seller marketing you’ll be responsible for growing and empowering our seller base
- You will manage and scale a team of marketers and cross functional teams aimed at developing our story, taking it to market, activating new sellers, and giving them tools to grow on the platform
- You’re an experienced marketing leader who has marketed to and grown communities of SMBs
- You’ve led diverse marketing teams, thrived in a sales driven business, developed world class collateral, built the systems and operations to drive marketing qualified leads, and leveraged event marketing to help drive new sales and directly mapped them to revenue
- You will build a marketing function to attract new and grow existing sellers to Whatnot by growing, onboarding, enabling, and retaining sellers on the platform
- Define go to market strategy in partnership with the sales team. This includes defining and testing value props, positioning, pitch, collateral, case studies, and scale messaging across new seller facing surfaces
- You’ll partner with paid marketing on the strategy and own core messaging, value props, creative development, seller landing pages, etc. Scale across demand generation channels (e.g., FB/Google/Podcast/Direct Mail)
- Partner directly with lifecycle function to build content for campaigns to activate sellers, stream hours and GMV, experience with SFDC marketing suite a plus
- Partner with product and growth to tell the Whatnot B2B message across the funnel from first touch through first live and increase conversion. Includes seller onboarding journeys (CRM), content (async onboarding)
- Ensure that products and policies we put into the hands of our sellers retain them, and allow them to grow their business on Whatnot
- Refine the in person events strategy for growing sellers through in-person cons and events among high intent sellers. You will define our approach to category specific marketing designed to garner widespread awareness and demand across our highest value verticals
- You’ll build a highly collaborative partnership with our creative team to create content, campaigns, creative, and collateral to attract and enable new sellers on Whatnot
- You’ll own the measurement framework for how your activity drives brand and business impact and work with stakeholders across data science, finance, and growth to ensure our seller marketing efforts are driving responsible growth
- Work hand in hand with GMs of our categories to ensure our marketing strategies align to our business goals
Our take
The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
54% employee growth in 12 months
Company
Employee endorsements
Hard working team
"Everyone here puts in the work. It's refreshing to work on a team where everyone is carrying their weight and lifting each other up. The work ethic..."
Funding (last 2 of 6 rounds)
Jul 2022
$260m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $484.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
- Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
- Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be nice
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Salary benchmarks
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