Customer Marketing Manager, Staffbase
$90-110k
+ Stock options
In office Tuesdays-Thursdays
3 days a week in office (Tribeca, NY)
Employee communications platform
Job no longer available
Employee communications platform
501-1000 employees
Job no longer available
$90-110k
+ Stock options
In office Tuesdays-Thursdays
3 days a week in office (Tribeca, NY)
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- 5 + years of experience in a customer marketing role in a technology company
- Innovative, collaborative mindset with a knack for solving challenges
- Skilled in prioritizing in fast-paced environments and navigating ambiguity
- Embodiment of the Staffbase values - when you grow, we grow; ownership; and we truly care
- Can-do attitude, a true driver with the ability to motivate and influence across levels
- Expert in using data for setting/measuring KPIs and informing integrated marketing strategies
- Experienced with the following tools Hubspot, Gainsight, Salesforce, Hopin/Ringcentral Events, Zoom Webinars
- Background in integrated marketing with a deep understanding of integrated marketing strategy
- Outstanding communication and interpersonal skills (both written and oral)
- Bachelor’s degree in Marketing, Business, Communications, or related
What the job involves
- As the Integrated Customer Marketing Manager, working closely with the VP of Marketing (North America) and Director of Customer Success (North America), you will play a pivotal role in shaping the future of customer marketing at Staffbase
- Your expertise will be instrumental in curating and executing a marketing strategy that resonates with customers in North America
- This position demands a blend of strategic planning, insight gathering, and hands-on execution to ensure our programs drive meaningful customer engagement, expansion pipeline, and deliver valuable insights back into our business
- Create a one:many customer communication strategy that is focused on supporting retention, and customer expansion (upsell and cross-sell)
- Leverage insights gathered from the market and customers to inform the themes, content, and format of programs, ensuring they meet the needs and challenges of our audience
- Oversee the execution of integrated customer campaigns across multiple channels, including email (nurture), social media, and digital events (webinars) e.g. CS Office Hours, VOICES Customer Awards, etc
- Craft customer-centric messaging for key personas (i.e. Internal Communicators/HR/IT) that is value oriented, resonant, and drives action
- Partner with CSOps and MOPs to ensure that the customer database is appropriately segmented and optimized for reach. This includes harmonization of tools such as Hubspot and Gainsight, email reach and frequency guardrails, and a systematized and scalable process for customer opt-ins/opt-outs
- Oversee customer case study development to ensure content and messaging is compelling, resonates with internal communicators, and includes compelling and contextual quantitative success metrics
- Foster strong relationships with customers (internal communicators), industry experts, and key stakeholders in Regional Marketing, Customer Success, Lifecycle Marketing, Content Marketing, Product, and Product Marketing to align strategies with company objectives, ensuring full understanding of all touchpoints in the customer journey, and optimized reach of customers
- Align with VP of Marketing and Director of Customer Success on qualitative and quantitative success metrics, partner with MOPs and CSOps as required
- Monitor and analyze performance metrics to measure effectiveness and optimize campaigns for better results
- Provide regular reports and insights on performance to senior management and other relevant stakeholders
- Stay updated on industry trends, best practices, and emerging technologies to continuously improve integrated customer marketing execution
Our take
Staffbase is the first AI-native employee experience platform and it's built to help companies keep their people connected - an employee app, intranet, email, SMS, digital signagfee, and Microsoft 365 integrations - all in one place. With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces.
With teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone informed and engaged. And Staffbase does just that, making communication simpler and more effective for every employee. Its tools, including an AI-powered Staffbase Companion assistant, give people the information they need quickly, so they can work more collaboratively with confidence.
A major leap forward for the company is Employee AI, Staffbase's new foundation for the next era of employee experience. Built on trusted data, governance, adn braod reach, it'sd esigned to make AI genuinely uselful for every employee. Features rolling out through 2025 and 2026 include a mobile-first AI assistant that helps employees complete tasks, hyper-personalised weekly podcasts, smarter content governance that keeps information up to date, and prompt-based tools that help teams create high-quality content faster.
With such strong momentum, industry recognition (like being named a leader in the Gartner Magic Quadrant for three years in a row), and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$122.2m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $321.7m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(Co-Founder & CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(Co-Founder & COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(Co-Founder & President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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