Influencer Manager, Flo

• Success will require resilience, high attention to detail, strong communication, and a balance of autonomy with teamwork
• 3+ years of experience in influencer marketing, with knowledge on how to activate and strategise campaigns across the whole marketing funnel
• Proven track record of driving measurable results and meeting ambitious targets, proving the ROI of your campaigns
• Deep understanding of the influencer landscape and confidence in executing end-to-end campaigns
• Data-savvy, comfortable working with data, and skilled at making informed, data-driven decisions
• Strong verbal and written communication skills, fluent in English
• Excellent negotiation skills, with experience building successful influencer partnerships, managing budgets, and meeting CPM market targets

Desirable

• This role reports to the Brand Community Lead and works closely with the social, brand, data insights, adtech, and user acquisition teams
• You’ll manage one stream of Flo’s influencer program, help drive measurable 'brandformance' results across EN and non-EN markets, with an initial focus on LATAM expansion
• Key projects include managing always-on influencer campaigns, collaborating with agencies, and showcasing full-funnel impact
• You’ll thrive if you’re unafraid to work in a new function, helping shape the foundation for how we scale and grow
• Progression opportunities include advancing to senior manager or team lead
• Manage growth and 'brandformance' focused influencer marketing strategies to drive users to the Flo app and show ROI across EN and non-EN markets, with a focus on LATAM expansion to begin with
• Manage influencer campaigns from ideation to execution, ensuring alignment with Flo’s growth objectives and brand messaging
• Identify, recruit, and manage partnerships with influencers across all tiers, both in-house and in partnership with agencies
• Negotiate contracts and collaborations to maximise ROI while adhering to budget and CPM targets
• Monitor campaign performance across the funnel
• Deliver clear, actionable reports to stakeholders, showcasing performance, learnings, and optimisation opportunities
• Provide strategic recommendations to drive future growth and scalability within influencer marketing
• Work closely with the brand, data insights, adtech, and UA teams to align your influencer campaigns with broader marketing goals
• Oversee campaign budgets, ensuring efficient allocation of resources to maximise impact in-line with KPIs
• Monitor and report on budget utilisation, making adjustments as needed to meet performance goals
• Partner with external agencies to scale influencer campaigns and enhance program effectiveness
• Utilise tools like Looker and other analytics platforms to streamline data reporting and insights
• You'll be targeted on:
• Hitting CPM benchmarks per market
• Showing optimisations and support driving growth (installs) and full-funnel ROI from influencer activity
• Adopting and implementing 'hacky' ways to maximise the use of your influencer content across socials, UGC ads and products