Customer Marketing Campaigns Specialist, Demandbase
Contractor
This contract role offers an hourly rate of $30, with the engagement set to run through December 31, 2025
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
This contract role offers an hourly rate of $30, with the engagement set to run through December 31, 2025
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- We are seeking a highly motivated and detail-oriented Customer Marketing Campaigns Specialist to join our team on a contract basis
- This candidate ideally has deep expertise in account-based marketing methods and practices and is able to use MarTech to deliver extraordinary campaigns and measure business outcomes
- 2-3 years of progressive customer marketing experience with specific focus in retention and product adoption
- Ideal candidate has account-based marketing experience in B2B SaaS environments
- History of creating and delivering multi-channel customer campaigns that produce measurable results
- Great partnership skills, with experience collaborating with high-energy, direct sales & CS teams
- Proficiency in Salesforce, WordPress, Asana, DemandbaseOne, Sendoso, On24, ChurnZero, Stensul, SlapFive, and other MarTech tools
- Demonstrated experience in data analytics, with the ability to translate complex datasets into actionable campaign strategies
- Proficiency in setting and tracking campaign-specific KPIs and attributing revenue to campaign efforts
- Deep understanding of B2B SaaS industry trends and the ability to apply this knowledge to campaign strategies
Desirable
- Highly efficient team player who can work independently in a fast-paced, sometimes ambiguous environment
- Energy and capacity to manage multiple complex initiatives simultaneously
- Self-starter with a track record of building new capabilities to drive growth
- Meticulous attention to detail coupled with strategic thinking abilities
- Experience in ROI modeling for campaign initiatives
- Proficiency in change management to drive the advancement of customer marketing
- Creativity in developing campaigns to drive retention and product adoption
What the job involves
- This role is focused on driving customer retention and product adoption through innovative marketing strategies
- You will work closely with cross-functional teams to deliver impactful communications, foster customer engagement, and enhance customer experience
- Develop and execute customer campaigns across physical and digital channels to assist with retention and product adoption
- Create, optimize, and analyze end-to-end customer campaigns, including virtual live events, webinars, emails, newsletters, in-app notifications, direct mail, product feature support, and more
- Create content strategies and thought leadership materials for persona-based customer engagement
- Utilize advanced data analytics to derive actionable insights, make data-driven decisions, and optimize efforts toward pipeline goals
- Stay at the forefront of industry trends, continually innovating our approach to engaging, and retaining customer accounts
- Foster strong relationships with key stakeholders, ensuring seamless Sales/CS and Marketing alignment
- Manage and optimize the allocated Customer Marketing budget to maximize ROI
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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