Product Manager, Feeld

Monetisation

£95-127.5k

Senior and Expert level
Remote in Canada, EU, UK, US
Feeld

A dating app for the curious

Job no longer available

Feeld

A dating app for the curious

101-200 employees

B2CLifestyleMarketplaceDatingMobile

Job no longer available

£95-127.5k

Senior and Expert level
Remote in Canada, EU, UK, US

101-200 employees

B2CLifestyleMarketplaceDatingMobile

Company mission

To elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves.

Role

Who you are

  • To be right for this role, you should have 5+ years of Product Management experience, idealy in a growth or monetisation-focused role in a consumer tech or app-based business
  • You have a strong understanding of pricing strategies, subscription models, consumables, in-app purchases, and packaging. Experience in optimising monetisation through data-driven strategies
  • You have experience with mobile app monetization, knowledge of subscription billing platforms and familiarity with the app store ecosystems (App Store, Google Play) and commission structures
  • You have the ability to balance business goals with the customer experience and a strong understanding of user behavior and how it influences pricing and purchasing decisions
  • You have experience planning and executing pricing experiments and A/B tests to understand customer willingness to pay, optimal price points, and feature adoption rates using data insights to inform decisions

Desirable

  • You have Product Management experience with a mobile app that offers Subscription services
  • You’ve owned and tracked key business metrics related to pricing, subscriptions, and monetization, including revenue growth, churn, ARPU, LTV, and conversion rates

What the job involves

  • We are building an inclusive, human-centred product and are looking for a Product Manager, Monetisation to become part our remote team and our mission to elevate the human experience of sexuality and relationships
  • You will be responsible for shaping and executing the strategy for how we package and monetise Feeld’s offerings, from subscription models to one-time purchases and consumables
  • You will work cross-functionally with Product, Design, Engineering, Marketing, and Data to identify growth opportunities, optimise pricing strategies, and maximise revenue from both existing and new features
  • Identify and implement strategies to increase revenue through in-app purchases, premium features, tiered pricing models, and subscription packages
  • Work closely with the product and design teams to define how new and existing features should be packaged and offered to maximize monetization while maintaining a great user experience
  • Monitor market trends, competitor pricing strategies, and emerging monetization models alongside our User Research Team. Use this information to refine and evolve the pricing and packaging strategies

Application process

  • Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking
  • Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences
  • The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
  • Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld
  • We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
  • Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability

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Insights

Led by a woman

57% employee growth in 12 months

Company

Company benefits

  • Flexible working hours
  • Unlimited Paid Time Off (PTO)
  • Role development & Curiosity Wallet initiatives
  • GBP 3k equipment and home office budget for all new Feelders
  • While we are a remote-first organisation, in-person meet ups have always been a cornerstone of the employee experience at Feeld. We provide opportunities for IRL meetups at least once a year, whether through Circle offsites or conferences, role development, coworking or team building

Funding (2 rounds)

Oct 2015

$0.5m

SEED

May 2014

$0.1m

SEED

Total funding: $0.6m

Our take

If you're looking for any kind of unconventional connection on a dating app, you might recognise the feeling of burnout. Major apps cater mostly to heteronormative ideals, where monogamy, long term relationships and marriage are the ideal, or else are designed solely for hookups. Feeld is a dating app for people who are looking for something else.

Feeld was launched quietly in 2014 and has steadily grown, exploding in popularity only recently as part (and possibly a driver) of a revolution of sorts, where people have begun to feel a lot more free about exploring sex, kink and non-monogamy. In the dating app landscape, it is still a relatively small and young player, raking in a fairly small proportion of a market estimated at about $8 billion in 2022. However, it faces little direct competition in its niche, is wildly popular with its user base, and has a lot of room to grow as sexual attitudes continue to change.

Feeld has recently named a new CEO, Ana Kirova, the inspiration for the startup (part of its appeal is its lovely origin story). She wants to continue to build on its foundations of inclusivity, as Feeld looks to continue to invest in the user experience of the app and broaden its user base.

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Steph

Company Specialist at Welcome to the Jungle