Product Marketing Manager, Topsort

Salary not provided

Senior and Expert level

Boston

4 days a week in office (Somerville, MA)

AI monetization infrastructure for modern commerce

Open for applications

AI monetization infrastructure for modern commerce

101-200 employees

B2BArtificial IntelligenceMarketingAnalyticsMachine LearningSaaSAdvertisingAPI

Open for applications

Salary not provided

Senior and Expert level

Boston

4 days a week in office (Somerville, MA)

101-200 employees

B2BArtificial IntelligenceMarketingAnalyticsMachine LearningSaaSAdvertisingAPI

Company mission

To democratize world-class auction and AI-based monetization technology that giants in Silicon Valley have been using as a profit engine into the wider ecosystem of eCommerce.

Job

Company

Role

Who you are

7–12+ years in B2B SaaS or ad tech product marketing
Experience scaling from 10–20M ARR toward 100M+ ARR
Strong commercial instincts
Comfortable debating positioning at executive level
Able to simplify complex infrastructure concepts
Analytical enough to work with RevOps and Sales
Strategic but hands-on

Desirable

Retail media, ad tech, marketplace, or infrastructure experience
Experience defining a new category or subcategory
Experience supporting enterprise sales teams globally

What the job involves

As a Product Marketing Manager, you will own positioning and category narrative, translate product innovation into commercial advantage, arm sales with clear, differentiated messaging, systematize competitive strategy and elevate how we present to enterprise buyers
This is a strategic role, not a campaign execution role. You will work directly with the CEO, Sales, Product, and Revenue leadership to shape how Topsort is understood in the market
Category & Positioning Strategy:
Define and refine Topsort’s market narrative
Articulate why infrastructure > legacy ad servers
Clarify our perspective on CDPs, AI, auction optimization, and monetization
Develop clear messaging by ICP, region, and maturity stage
Ensure consistency across all sales and marketing touchpoints
Competitive Intelligence & Enablement:
Own competitive positioning frameworks
Create structured battlecards and objection guides
Identify recurring loss patterns and sharpen response
Turn competitive pressure into narrative advantage
Product Launch Strategy:
Lead go-to-market strategy for new modules and features
Translate product functionality into revenue impact
Define value propositions by persona
Support pricing positioning in partnership with RevOps
Sales Messaging & Enterprise Assets:
Create high-quality pitch narratives
Develop executive-level messaging frameworks
Standardize ROI stories and monetization cases
Improve enterprise confidence in strategic deals
Market Segmentation & ICP Clarity:
Define target verticals and maturity tiers
Align messaging by region (LATAM, EMEA, NA, APAC)
Clarify where we win most decisively
Help Sales prioritize with strategic clarity

Our take

With the likes of Meta, Amazon, and Google hosting the majority of ad campaigns, contemporary strategies can become overly complicated and lacking in owner control. Topsort has created a simple and customizable API through which users can create advertising elements like sponsored listings, banner and video ads, and control how they’re shown to potential customers.

Where the platform stands out is in its transparency and privacy-first approach - delivering a direct replacement of the “cookie” system usually used in sponsored ads. Topsort’s “clean room” is an encrypted technology that has zero-visibility into privacy data, ensuring anonymity for those being analysed.

This exciting new approach to media marketing analysis and campaign planning has turned investors' heads, at a time when data privacy is a hot topic. Topsort has enjoyed an impressive $21M in funding to date, which will it is using to scale and accelerate its growth.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

Glassdoor (3)

Company

Funding (2 rounds)

Mar 2024

$20m

SERIES A

Mar 2022

$8m

SEED

Total funding: $28m

Company HQ

SoMa, San Francisco, CA

Leadership

Regina Ye

(Co-Founder & CEO)

Regina previously founded ZIRUI. They also worked as a Product Lead at Hopin before co-founding Topsort in 2021.

Francisco Larrain

(Co-Founder & CTO)

Francisco is currently a Board Member at Maxxa as well as an Investor and Advisor. Previously, they founded Zappedy where they served as the CEO. They also worked as a VP of Engineering at Groupon.

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