Retail Marketing Manager, Betterment
$110-138k
+ Equity + Eligible for variable compensation in the form of a discretionary company incentive bonus
More information about location
3 days a week in office
Banking and investment app
Open for applications
Banking and investment app
501-1000 employees
Open for applications
$110-138k
+ Equity + Eligible for variable compensation in the form of a discretionary company incentive bonus
More information about location
3 days a week in office
501-1000 employees
Company mission
To make people’s lives better.
Role
Who you are
- 6+ years experience in paid media for a data driven, high-growth brand. Fintech and Direct-To-Consumer category experience a plus
- Previously led seven figure paid media budgets
- Collaborative team player who excels at building relationships, and has a desire to improve and build on existing processes
- Experience developing, negotiating and executing paid media buys
- Experience in mobile marketing with an app publisher, agency, or similar
- Robust understanding of quantitative concepts around driving and measuring ROI
- Keen business sense and an ability to critically assess all facets of a media plan
- Passion for disrupting an industry and being part of a team directly responsible for growing the customer base
- Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
What the job involves
- Betterment’s B2C Marketing team is responsible for introducing prospective customers to the financial products that make their lives better
- Guided by our passion for this mission, we get excited about working together -- across marketing channels -- on new, innovative ways to reach new customers
- The Marketing Manager position is ideal for individuals with a passion for fintech product marketing and media strategy and who is always on the hunt for new, innovative ways to break through the advertising clutter
- We are searching for an experienced, media-savvy pro to plan, develop and implement campaigns that highlight the Betterment product and brand, with a focus on digital partnerships in the financial services category
- As a member of our team, you will have the opportunity to manage and grow our app store presence, as well as spearhead product positioning for upcoming paid initiatives
- This position works closely with creative, compliance, marketing strategy, insights, product marketing, accounting, and subject matter experts across the organization
- Explore new partners and opportunities across all paid marketing channels in support of Betterment’s product offerings
- Lead creative briefings and marketing positioning for upcoming paid initiatives
- Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads
- Devise ASO best practices and innovations, identifying areas for improvement, build out A/B tests, and communicate results
- Support the growth of our affiliate program and onboard new partnerships
- Work with internal cross-functional partners to ensure that creative delivers on the goals set out in the brief and meets all compliance guidelines
- Oversee budget actualizations across B4C paid channels and represent the marketing team in monthly accrual meetings
- Track spending and recommend budget shifts in order to meet key performance metrics goals (CPA, ROAS)
- Additional channel management responsibilities can be added based on the candidate’s interests and skill set
Application process
- We’ll take a few weeks to review all applications
- If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators
- Many of our questions will be aimed at understanding how you might operate here at Betterment
- Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency
- As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision
- Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
- We recognize that interviewing for a new role is a big deal
- We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Health and wellness: Get comprehensive medical, dental, and vision, plus a free subscription to One Medical.©
- Generous time off: We encourage you to take time off (seriously) and get the rest you need to do your best work.
- Paid parental leave: We welcome new additions to your family with 12-18 weeks of parental leave.
- Matching benefits: We offer a 401(k) match and a match on qualified student loan payments
- Equity: Gain stake in Betterment’s success with company equity grants.
- Free food: Snacks, beverages, and catered lunches at our NYC HQ
- Long-term health resources: We provide LGBTQIA+ transition and fertility support.
- Find your community: Make connections through seven employee affinity groups and a social calendar of hybrid events.
Company HQ
Flatiron District, New York, NY
Leadership
Jonathan Stein
(Board Member)After studying Economics at Harvard, Jonathan worked as a Consultant at First Manhattan Consulting Group for over 4 years. He founded Betterment in 2007, serving as CEO until 2020 when he stepped down to Chairman of the Board.
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