Demand Generation Manager, Workato
Field Marketing
$100k
Plus variable and equity
More information about location
Office located in Palo Alto, CA
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$100k
Plus variable and equity
More information about location
Office located in Palo Alto, CA
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- At least 4+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies
- Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
- Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
- A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
- Ability to travel up to 30% when travel permits
- Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
- Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred
What the job involves
- We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the Demand Generation Manager—Field Marketing to take the lead in expanding Workato’s field activities across North America
- You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline
- Own and build the overall field marketing program for North America
- Ability to identify and curate unique geographically focused campaigns and activities for different cities
- Establish and refine repeatable processes, templates, and best practices for regional events
- Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI
- Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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