Senior Field Marketing Manager, Salesforce
AMER, CMT
$159.9-219.9k
+ Equity
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$159.9-219.9k
+ Equity
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing strategies targeting enterprise, and/or communications, media or technology organizations, or related work experience OR equivalent experience
- Previous work experience in marketing of SAAS/cloud technologies
- Ability to work in highly ambiguous circumstances across a diverse set of team members, with the ability to seek and work towards clarity
- Flexible work style that derives energy and even thrives on constant evolution
- Proven success in creating multi-touch targeted campaigns and programs across social, email, events and other channels that drive deep account penetration
- Proficient communication and storytelling skills with a proven track record in getting results by inspiring others to take action
- A proficient self-starter with experience leading and driving multiple complex projects spanning different personas, businesses and subject areas
- Proven success in bringing new ideas to fruition, supported by an ability to think outside of the box
- Passion for technology and the business impact it can drive for customers
What the job involves
- As the Senior Manager of Integrated Marketing, you will be responsible for partnering across various teams to develop and implement Go to Market (GTM) plans and infrastructure to drive early interest and revenue for Slack coming from communications, media and technology-focused (CMT) industries
- You will be responsible for creating programmatic opportunities for sales to build strong relationships with key customer business and technical decision makers
- You will strategically use different marketing channels to guide customers and prospects towards realizing the value of Slack for their business
- You have the presence to be able to build and maintain relationships with cross-functional colleagues and with customers, influencing their long term strategic goals and acting as their trusted advisor to evaluate strategy and recommend solutions that meet their requirements
- You will make valuable contributions by increasing revenue and improving customer satisfaction, through working with cross-functional teams dedicated to CMT
- Lead the GTM strategy and development of scale and depth plans to drive Slack product adoption for telecommunications, media and technology. This will require working across multiple teams including marketing, sales, and more
- Partner with product marketing to understand the product roadmap, also collaborating with partner teams in Field Marketing, core Salesforce marketing and Global Campaigns to ensure readiness and excellence as new features and offerings launch
- Collaborate with Global Campaigns to imagine, build and bring compelling multi-touch thought leadership campaigns to life to drive awareness and interest with CMT companies
- Create, maintain, review and own scaled engagement plans and customer journeys that support thought leadership and revenue generation goals for CMT, ensuring that all engagement points and communications are injected with key messaging and narratives provided by product marketing. These plans are to be implemented in partnership with product marketing, digital, field events and content leads
- Identify market needs based on business objectives and customer difficulties to architect the end-to-end content Bill of Materials (BOMs) needed to support customer journey, inclusive of email comms and sales & marketing enablement materials, ensuring messaging is aligned with developed narratives
- Partner with digital lead to advise on paid social assets and timing needed to support media plan
- Create assets or work with agencies to create BOM assets
- Drive ongoing executional excellence by leading regular data driven planning and optimization discussions to drive deep understanding across marketing and seller insights, information on marketing engagement analysis, and data from social/digital, content consumption and event engagements
- Work with Global Campaigns and Marketing Operations teams to define appropriate account segmentation, identify and track engagement against accounts within these segments
- Work with product marketing managers and others to integrate thought leadership and business priority messaging into events or other engagement opportunities
- Partner with cross-functional teams to help ensure marketing strategies are in alignment with sales priorities
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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