Content Marketing Video Producer, Motive
$65-100k
Fleet management platform for trucks
Open for applications
Fleet management platform for trucks
1001+ employees
Open for applications
$65-100k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- Proven experience in video production, content marketing, and digital storytelling
- Strong social media expertise with a focus on video-first platforms (LinkedIn, YouTube, Instagram, TikTok)
- Ability to simplify complex topics into compelling content for buyers and users
- Understanding of SEO, analytics, and content distribution strategies
- Experience collaborating with design, product marketing, and demand generation teams
- Ability to maintain and keep updated Motive’s video library, supporting cross-functional teams across marketing
- Proficiency with tools such as After Effects, Premiere, AI editing tools, Canva, Figma, and Asana
What the job involves
- The Content Marketing Video Producer will lead the creation of high-impact video and multimedia content to drive engagement, brand awareness, and buyer interest
- While the primary focus is on social media video strategy, this role will also support content production across blogs, guides, video testimonials, and more, where video is the star
- The ideal candidate is a versatile content creator, skilled in video and image editing, content repurposing, and visual storytelling to optimize reach across multiple platforms
- Produce, edit, and optimize short-form and long-form video content for LinkedIn, YouTube, Instagram, TikTok, and other emerging platforms
- Repurpose existing content (webinars, interviews, customer stories) into snackable social videos and supporting assets
- Create and refine product walkthroughs and how-to videos that improve customer education and product adoption
- Implement best practices for SEO-driven video content to improve discoverability and engagement
- Develop a thumbnail strategy to maximize video clicks and performance
- Support blog content with embedded video summaries, customer testimonials, and social clips
- Align video strategy with content themes and campaigns, ensuring a cohesive storytelling approach across formats
- Work with Demand Generation and SEO teams to create content that drives traffic and conversions
- Optimize social and website video placement for improved reach and searchability
- Serve as a visible brand presence in explainer videos and educational content
- Conduct interviews, Q&As, and industry insights to position Motive as a leader in fleet and compliance technology
- Work with product and marketing teams to develop engaging customer video testimonials
- Increased engagement, watch time, and brand awareness across key platforms
- Stronger organic traffic to blogs, guides, and landing pages through integrated multimedia
- A scalable content system that reuses and repurposes assets efficiently
- Higher conversion rates from video content, measured through social-driven traffic and pipeline impact
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2025
$150m
LATE VC
May 2022
$150m
SERIES F
Total funding: $717.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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