Product Marketing Manager, Evergrow
$145-175k
Base pay may vary considerably depending on job-related knowledge, skills, and experience
More information about location
Carbon financial services
Job no longer available
Carbon financial services
1-20 employees
Job no longer available
$145-175k
Base pay may vary considerably depending on job-related knowledge, skills, and experience
More information about location
1-20 employees
Company mission
To ensure our future on Earth by enabling and accelerating every project that reduces humanity’s carbon footprint.
Role
Who you are
- Embodies our values and brings passion to the practicalities of solving the climate crisis
- Has 5+ years of Product Marketing or related experience, early stage start-up experience preferredIs an intellectually curious self-starter who is energized by learning new industries and technologies
- Has the ability to break big objectives into actionable and timely projects, and communicate clearly to keep the whole team aligned around them
- Takes ownership of projects and leads them with confidence, assertiveness, independence, and strong orientation around data
- Is motivated to work closely with a lean team and true early stage startup experience, with all the associated scrappiness and speedIs able to collaborate in person in San Francisco three days per week (required)
- This role requires an analytical thinker with exceptional content and narrative writing skills, strong communication abilities, a keen eye for maintaining brand consistency across all marketing efforts, and the ability to work collaboratively in a fast-paced start-up environment
What the job involves
- As Evergrow’s Product Marketing Manager, you will be defining and executing our story and strategies that drive our product awareness, adoption, and overall market success
- Developing clear and compelling product messaging that defines and differentiates Evergrow in the market, while clarifying and educating people about our complex space
- Creating and evolving customer personas to guide marketing strategies and campaigns, and make sure we’re always focused on the right audiences
- Crafting high-quality, engaging content that engages people in our mission, technology, and how they can learn more and get involved. Part of this will be shaping the tone, look, and feel of this content so it reinforces the brand at every turn
- Maintaining a brand through-line, connecting all aspects of our marketing strategy, surfaces, and channels, from positioning to social presence to email to sales enablement
- Planning and executing marketing campaigns across channels, while monitoring and analyzing campaign performance to optimize results
- Collaborating closely with product, sales, and engineering, as well as external stakeholders (including design, web development, and other agency resources).Contributing to a passionate and empowering team culture as a marketing leader
Our take
As carbon credits have become an actively traded international commodity, the global market has grown 20% annually. In 2022, tax equity was estimated to be at $20 billion in value and is projected to double in value by 2024. Despite that impressive growth, projects reducing humanity’s carbon footprint still struggle to access financing.
For example, climate projects often require finalised offtake contracts to qualify for underwriting from banks. Even then, the model for underwriting based on these contracts is constantly evolving. Evergrow is the first company dedicated to streamlining and standardizing this process.
The startup is developing a suite of products and services for decarbonization project developers starting with a financial product that shields developers from carbon credit price volatility.
Evergrow plans on using seed funding awarded in 2023 to expand the platform's risk management, transactional, and diligence capabilities, ultimately expanding its suite of products and services so that it can become the ultimate FinTech support system for developers. To do this, the startup will have to expertly navigate the peculiarities of a nascent carbon offset market while meeting challenging regulatory requirements for traditional financial institutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Apr 2023
$7m
SEED
Nov 2021
$7m
SEED
Total funding: $14m
Company benefits
- 🏥 Top-tier health, dental, and vision insurance
- 💰 401(k)
- 🧑💻 New laptop / equipment of your choice
- 🥕 Daily lunch on us
- 🏝 Flexible vacation time
- 🌳 Regular team retreats
- 🐶 Dog-friendly office in the Ferry Building
- 🌐 Visa and / or green card sponsorship (our CEO's first startup focused on streamlining immigration!)
- If you're based elsewhere in the U.S. (or internationally and U.S. visa eligible), we're happy to help you move to San Francisco and to cover relocation costs
Company HQ
The Castro, San Francisco, CA
Leadership
James Richards
(CEO)Co-founded a venture investing firm, Garuda Partners. Previously co-founded Teleborder which was acquired by TriNet which they then joined as an Executive Director.
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