Growth Manager, Runna

• If you’re a data-driven individual, who is passionate about product, experimentation and optimisation, this role is for you!
• We’re looking for someone that loves…
• Optimising - you’re constantly looking for opportunities to improve effectiveness, and excel in optimising key touch points within the user acquisition journey: Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), App Store Optimisation (ASO)
• Experimenting - you get excited by running multiple A/B tests, from small CTA changes to entirely new structures and pages. You love designing, executing & deep-diving into experiments and their results
• Collaborating & Communicating - you love working with multiple teams and stakeholders (both internal and external) and you’re just as comfortable collaborating with designers as you are developers
• Conducting User Research - speaking to users to understand more about what makes them tick and how we can help them achieve their goals
• We care the most about you looking at the ‘We’re looking for someone that loves…’ section and thinking ‘Wow this role was made for me’. That said, we do need you to have 1.5+ years of proven experience in growth marketing and/or product management (web)
• You are data and results-driven. You love to test, learn, iterate and repeat. You’re motivated by seeing the quantifiable impact of the team’s work
• You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in
• You’re a problem-solver with a strategic mind
• You’re organised, efficient, and can execute at pace
• You (hopefully!) love running and you’re passionate about our mission to make running training effective, easy and enjoyable for everyone
• You’re ideally London based (or able to work in person 2+ days per week), but we’ll be open to remote for exceptional people

Desirable

• You’ll be owning Runna’s user acquisition entry points (website and app stores), taking full responsibility for the optimisation of these with the objective of driving growth
• Reporting into the Head of Growth, your role as Growth Manager (Acquisition)
• Overseeing Runna Website: including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation
• Working closely with engineering and design teams to ensure high quality delivery against the roadmap
• Conversion rate optimisation: constant & iterative multivariate testing using web experimentation tools (VWO)
• Managing all web conversion tracking (including web-to-app) to make data-driven decisions & provide visibility of performance to the wider team
• Supporting with the launch of Runna’s web onboarding and purchase journey
• Implementing Runna’s SEO strategy
• Taking ownership of programmatic SEO efforts
• Staying on top of technical SEO performance and continuously looking for opportunities to maximise organic acquisition via web
• Complete ownership of App Store Optimisation (ASO) for Runna on both Apple App store and Google Play Store across all major markets. Including: keyword & metadata optimisation, product page/ screenshot optimisation, custom product pages, in-app events and promotional content
• Constant & iterative testing using app store native testing capabilities

• Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:
• Kick off! (Please apply here on Workable)
• Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process ❤️
• Introductory chat with Miranda, Growth Lead (30 minutes video call)
• Take Home Task & interview (60 minutes interview)
• Office visit (in-person chat with founder(s) and rest of the team)
• Once the process is finished, we promise to let you know our decision as soon as possible