Director of Demand Generation, Memfault
$155-190k
+ Equity
IoT reliability platform
Job no longer available
IoT reliability platform
21-100 employees
Job no longer available
$155-190k
+ Equity
21-100 employees
Company mission
To empower teams to build more robust devices with software at scale.
Role
Who you are
- Your love language is KPIs
- You’ve built growth models, forecasting models, and modern pipeline frameworks and have iterated on them to increase velocity and efficiency
- You love to get your hands dirty but can also pull up and think strategically
- You’ve taken high-growth companies through multiple series of funding and you want to do it again
- 7+ years in demand generation, growth marketing, or related fields
- Minimum 3+ years of people management experience
- Highly skilled in media buying, PPC, SEM, SEO, email, and social media marketing best practices
- Ability to define operational and data requirements to gain visibility and insight for data-driven decision making
- Have owned a pipeline number and consistently delivered and/or over-delivered
- Experience in a growth-driven environment: agile, adaptable, high EQ, and has a strong bias for action
- Previous experience marketing to a developer or IoT audience preferred
What the job involves
- Memfault is seeking a strategic, data-driven leader and builder to bring our growth to the next level
- This role will report to the SVP of Growth, manage a growing team of high-performing marketers, and will collaborate closely with leaders across the organization
- You’ll have a significant impact on our success – you’ll be entrusted to design, implement, lead, and scale strategies that drive pipeline creation and revenue growth
- You'll play a critical role in developing our brand, reaching new markets and audiences, and positioning us as a must-have in the $300B+ global IoT space
- Build and execute a scalable demand generation strategy to achieve lead generation, pipeline growth, and revenue targets
- Define overall goals, analyze program/campaign results, draw insights, and make data-informed adjustments
- Measure and report on performance by campaign, channel, tactic, and overall segment
- Own, test, and optimize messaging and marketing channel mix of email, digital advertising, SEO, webinars, social, events, paid media, and more; Identifying and testing new channels as needed
- Maintain a feedback loop between Marketing, Business Development, and Sales to optimize demand capture campaigns, lead generation campaigns, and identify opportunities for pipeline acceleration and sales conversions
- Develop and lead ABM strategy planning for 1: Many, 1: Few, and 1:1 programs
- Build and lead a team of world class marketers striving for deep expertise in digital, performance marketing, integrated campaigns, events, and operations
- Rely on data-driven insights plus professional intuition to streamline funnel conversions, pipeline velocity, and overall marketing sourced revenue
Our take
Memfault is the first IoT reliability platform that empowers teams to build more robust devices with software at scale, optimizing teams’ productivity and boosting collaboration by transforming how developers build and operate IoT and edge devices.
The number of consumer edge-enabled IoT devices is expected to grow to almost 6.5 billion by 2030 (up from 4 billion in 2020). However, as IoT applications and embedded software continue to grow in complexity, Memfault’s platform is becoming an increasingly vital asset for developers wishing to unlock the advancement opportunities afforded to them by tapping into the market.
Recently, the company was acquired by Nordic Semiconductor, marking a pivotal moment in its evolution. Now, part of a global leader in low-power wireless connectivity, Memfault is at the centre of a full-stack solution that brings hardware, software and cloud services together. As edge AI and security demands grow, this move strengthens Memfault's ability to support reliable, secure connected products at scale and shapes its role in the future of IoT.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2023
$24m
SERIES B
Apr 2021
$8.5m
SERIES A
Total funding: $35.2m
Company HQ
SoMa, San Francisco, CA
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