Event Marketing Manager, Shopware
Salary not provided
Hubspot
Junior and Mid level
Berlin
Remote from Germany
eCommerce platform powering online businesses
Job no longer available
eCommerce platform powering online businesses
201-500 employees
B2BSaaSeCommerce
Job no longer available
Salary not provided
Hubspot
Junior and Mid level
Berlin
Remote from Germany
201-500 employees
B2BSaaSeCommerce
Company mission
To create trendsetting eCommerce solutions for the global community.
Role
Who you are
- You have 2–4 years of experience in event or project management, ideally in the software or tech industry
- You possess strong project and event management skills and are accustomed to planning and executing multiple events simultaneously
- You have experience in stakeholder management, both internally and externally, and excel in communication
- You work in a structured manner, can set priorities, and remain calm even in stressful situations
- You have a strong analytical mindset, are confident in negotiations, and can efficiently plan and manage budgets
- You are performance-driven, think in terms of KPIs, and have a solid understanding of controlling and success measurement
- You are proficient in digital tools, particularly HubSpot or similar CRM systems
- You are fluent in both German and English, both written and spoken
- Ideally, you have experience in marketing activities, particularly in invitation management and targeted event promotion
What the job involves
- Do you love strategically planning, organizing, and successfully executing events? Do you have a keen sense of how to bring people together and create lasting experiences? Then you’re in the right place! As an Event Marketing Manager (m/f/d), you will be responsible for the strategic planning and execution of our events – from trade shows and conferences to our very own Shopware Community Day. Your events will strengthen our brand, expand our network, and deliver measurable results
- No matter where you work, you are an integral part of the team. Therefore, we are looking for an Event Marketing Manager (m/f/d) throughout Germany!
- Strategic Event Planning: You will develop and implement our event marketing strategy, carefully selecting relevant trade shows, conferences, and events to position Shopware as a leading provider of ecommerce solutions
- End-to-End Event Organization: You will plan and coordinate our participation in events – from the initial inquiry and goal definition to preparation, execution, and post-event follow-up
- Managing External Service Providers: You will oversee the organization and coordination of all stakeholders, from internal teams to external service providers such as event organizers, booth construction, catering, technical support, and hotel bookings
- Internal Resources & Partner Coordination: You will collaborate with internal teams and partners to define and implement strategic objectives for each event. This includes planning presentations, workshops, and speeches, organizing booth branding, and coordinating with co-exhibitors and sponsors. You will also ensure that all relevant internal stakeholders are fully integrated and optimally prepared for each event
- Performance Measurement & Data Management: You will collect, analyze, and utilize event data to measure success and optimize future events
- CRM & HubSpot Management: You will ensure that all event data is recorded in HubSpot to enable transparent reporting
- Budget & KPI Monitoring: You will manage budget planning, cost control, and event performance tracking, always keeping key metrics in focus
Our take
The eCommerce boom in recent years has shown no signs of slowing down, and Shopware is capturing the opportunity. The company offers a set of open source tools to power the online shopping experience for hundreds of thousands of brands.
There are of course competitors, like Shopify Plus, but Shopware has stood out for serving mid-market companies that were not digitally-native businesses but had to take on digital channels to keep up with customer demand. This, combined with the obvious increase in brands and companies needing help when eCommerce became more mainstream, has served Shopware particularly well.
Founded in 2000, the company only received its first round of funding in 2022. Until then, it had been profitable off its own back. This capital and support from, among others, Carlyle and PayPal will be invested in its international growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Feb 2022
$100m
GROWTH EQUITY VC
Total funding: $100m
Company benefits
- Mobile Working: Whether you live just around the corner or far away - we offer you the flexibility to mobile working. We connect talents from different countries and create a diverse, international work environment.
- Mobile Working Abroad: Shopware empowers you to work temporarily from across the EEA and beyond. For more freedom, focus, and global connection.
- Sports (Urban Sports Club): Enjoy free access to Urban Sports Club (M package), including the app, on-demand workouts, and local sports facilities. Want to upgrade? You can, with a small personal contribution.
- Special Leave Days: Special life events deserve special recognition. Shopware may grand additional paid leave days for special occasions, such as weddings, moves, or volunteer work.
- Private Hardware Use: Work-life meets tech-life. You're welcome to use your Shopware hardware, whether it's your monitor, headphones, or laptop also for private purposes.
- Phone Contract/Reimbursement: Stay connected -wherever you are. We cover parts of your mobile phone costs. Depending on your country, you will either receive a monthly allowance or we will provide you with a phone plan.
- Shopware Coins: Become a true co-create of Shopware's journey. With our voluntary VSOP program, you share in our long-term success and shape the future with us.
- Educational Leave: Learning is more than a nice-to-have. We support your individual development with up to 5 additional workdays per year for recognised, job-related training.
- Learning & Development Offers: Grow with us. We offer a wide range of training opportunities, from e-learning and expert-led training to conferences.
- Career Progression Framework: With transparent career paths and clear development criteria, we support your personal journey at Shopware.
- Mentoring @ Shopware: Our mentoring and buddy programs pair you with experienced colleagues who support your personal and professional development.
- Events: From team events and BBQs to our big annual Shopware Kick-Off, our events build community and strengthen our culture.
- English for everyone: Join our free English and training to grow your skills and strengthen international collaboration.
- Employee Assistance Program: We've got your back - 24/7. In case of professional or personal challenges, you'll have access to immediate, free, and anonymous support from external experts.
- Employee Referral Bonus: If a new employee is hired based on your recommendation, you will receive a referral bonus of up to €2,500.
- 10 Year Anniversary Vacation: 10 years with Shopware? As a thank-you for your loyalty and commitment, you will receive either an additional four weeks of paid vacation or a one-time payment - the choice is yours.
- Welcome Backpack (incl. Merch & Clothes): Your journey with Shopware starts with a backpack full of surprises. Teamwear, premium merch, and your very own Cody.
Company HQ
Borken, Schöppingen, Germany
Leadership
Sebastian Hamann
(Co-Founder & Co-CEO)Co-Founded Shopware at the age of 15.
Stegan Hamann
(Co-Founder & Co-CEO)Entered the professional world once founding Shopware.
Salary benchmarks
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