Digital Paid Advertising Specialist, Gesture
$75-85k
+ Performance based bonuses and Stock Options
Gifting platform
Open for applications
Gifting platform
21-100 employees
Open for applications
$75-85k
+ Performance based bonuses and Stock Options
21-100 employees
Company mission
To provide an on-demand solution to the historical problem of overpriced gifting and reduce wait time for deliveries.
Role
Who you are
- If you're passionate about driving growth through digital advertising and are eager to work in a collaborative and creative environment, we'd love to hear from you
- Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work experience)
- Proven experience managing and optimizing digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms
- Strong analytical skills and the ability to interpret data to make informed decisions
- Proficiency with digital advertising tools and platforms
- Excellent written and verbal communication skills
- Detail-oriented with a passion for staying organized and meeting deadlines
- Creative problem-solving skills and the ability to think strategically
Desirable
- Google Ads and Facebook Ads certifications
- Experience with e-commerce advertising
- Familiarity with SEO and content marketing principles
- Knowledge of marketing automation tools and analytics platforms
What the job involves
- As a Digital Paid Advertising Specialist at Gesture you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve the marketing objectives set by the company
- You will play a pivotal role in driving traffic, conversions, and revenue while maximizing ROI
- Your expertise in digital advertising platforms, data analysis, and strategic thinking will be essential in achieving success in this role
- Collaborate with the senior management team and other departments to understand their objectives and develop effective digital advertising strategies
- Conduct thorough research and analysis of target audiences, keywords, and competitors to inform campaign planning
- Set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others
- Create compelling ad copy, visuals, and landing pages to drive engagement and conversions
- Monitor and adjust campaign budgets, bids, and targeting to meet performance goals
- Regularly analyze campaign performance data to identify trends, insights, and areas for improvement
- Prepare detailed reports for senior management and other departments, highlighting key performance metrics and recommendations for optimization
- Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates and click-through rates
- Implement data-driven optimization strategies to enhance campaign performance continuously
- Manage ad budgets effectively, ensuring that campaigns stay within allocated budgets while maximizing ROI
- Provide management with budget recommendations based on performance and objectives
- Stay Updated on Industry Trends:
- Stay informed about industry trends, algorithm updates, and new advertising features to remain at the forefront of digital advertising practices
Application process
- In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to this position
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible Schedule: Work from home or remotely, and choose a flexible schedule that works for you
- Best in Class Training: We may be a start-up but we make sure you get all the training and experience of any large company
- Great Benefits: Gesture offers unlimited paid time off and other great benefits from the day you start
- Free Gestures: We are all about sending gifts, this is why we give our team members free Gestures each month
- Great Internships: Our intern program is one of the best paid and unpaid internship programs in the industry
- Team Building Days: Gesture takes mental health very serious; we take time each week to take a break and build together
Company HQ
Garment District, New York, NY
Articles
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