Field Marketing Manager, Squire
$100-120k
+ New hire equity grant
Barbershop operations management software
Be an early applicant
Barbershop operations management software
101-200 employees
Be an early applicant
$100-120k
+ New hire equity grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- We are looking for a strategic yet hands-on field marketer — someone who thrives on ownership, is data-obsessed, and is passionate about connecting with prospects and customers in authentic, meaningful ways
- You should have solid experience working with marketing automation and CRM tools and have experience with budget management, project planning, email marketing and post event attribution
- You should have a creative, innovative approach anchored in an obsession with analytics and field marketing optimizations
- We’re looking for someone who is strategic, but hands on and is excited to play a major role in unlocking and driving growth creating connections with prospects and customers
- 5+ years of experience in field marketing/demand generation (experience in B2B software or high-growth environments is a plus)
- Proven-track record with in-person events including regional field events and end-to-end tradeshow planning and execution that drive growth
- Proficient in planning, forecasting, and managing field marketing budgets that align with business objectives
- Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
- Brings sharp attention to detail, strong organizational skills, and a proactive mindset to every project
- Innovative, resourceful, and always thinking strategically to stay ahead of challenges and opportunities
- Experience and working knowledge of Martech tools like Customer io, Braze, Iterable and Salesforce, and other marketing technology platforms
- Demonstrated success in building scalable field marketing campaigns and events in partnership with MarOps, RevOps, Analytics, Finance, Sales, Customer Success, Brand and Product teams
- Strong problem-solving mindset and analytical approach, with a focus on testing and learning
- Excellent written and verbal communication skills
- Demonstrates agility and resilience in a rapidly changing company culture
- Energetic, enthusiastic, and highly collaborative team player
- Travel Up to 35%
What the job involves
- SQUIRE is seeking an experienced and results-driven Field Marketing Manager to join our growing Demand Generation team
- In this role, you’ll be responsible for the strategy, planning, execution, and optimization of field marketing programs that drive qualified pipeline, build brand awareness, and deepen market penetration
- You will design and scale a repeatable, high-performing field marketing framework focused on lead generation, pipeline acceleration and closing revenue opportunities
- This role is critical to fueling SQUIRE’s product-led and sales-led growth
- You will work cross-functionally with Sales, Customer Success, Finance, Analytics, and the broader Marketing organization to build and execute integrated programs that move prospects through the funnel, generating measurable growth which results in positive ROI
- You will help cement SQUIRE’s reputation as an essential partner to the barber community
- REPORTS TO Sr. Director, Demand Generation
- Design and execute field marketing strategies that generate net-new leads, engage existing customers and leads, accelerate pipeline development, and drive revenue growth
- Plan, manage, and execute events and community engagements specifically tailored to barbers and key industry partners in high-priority markets
- Build and operationalize scalable processes that enable SQUIRE’s field marketing programs to grow alongside the business
- Develop and launch high-impact field initiatives that accelerate the buyer’s journey and influence conversion at every stage of the product-led and sales-led funnels
- Manage end-to-end event execution, including strategy development, goal setting, content creation, event messaging and promotion, signage, giveaways, vendor management, contract negotiation, site selection, registration, agenda planning, staffing, on-site logistics, travel and food & beverage coordination
- Maintain and organize event and campaign documentation, including budgets, project calendars, checklists, decks for leadership teams, run-of-show documents, and production schedules to ensure seamless execution and accountability
- Conduct monthly budget reviews and ROI reporting, adjusting strategies and resource allocations based on data-driven insights to optimize field marketing event performance
- Coordinate program execution in close collaboration with Sales and Customer Success stakeholders, ensuring full alignment with pipeline goals
- Effectively prioritize and manage multiple projects simultaneously, consistently delivering high-quality results on time and within budget
- Establish and nurture strategic partnerships that expand brand presence and influence in high-priority markets
- Track, measure, and analyze field program performance, using data-driven insights to optimize strategies, improve lead quality, and maximize ROI. Lead post-event campaign analysis — delivering actionable insights and recommendations to Sales, Customer Success and Marketing teams for continuous improvement
- Partner with brand, product and customer lifecycle marketing on field marketing efforts, ensuring all programs are relevant, culturally aligned, community focused and impactful for the barber community. Share industry trends, competitor insights and customer needs based on field marketing event learnings
- The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled it to help barbershops adapt and survive during their lockdowns. Now things have returned to normal, Squire is in high demand and in 2025, is valued at $750 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Nolita, New York, NY
Leadership
Songe LaRon
(Co-Founder & CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(Co-Founder & President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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