Field Marketing Manager, Rydoo
United States
More information about location
Corporate travel & expense management solutions
Be an early applicant
Corporate travel & expense management solutions
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To empower modern organisations by providing a better way to do expense management, with less admin and more impact.
Role
Who you are
- This role is perfect for someone who thrives on being the first in their role—comfortable building from the ground up, setting the standard, and driving impactful regional marketing initiatives with creativity, autonomy, and collaboration
- 8+ years of experience in field marketing, ideally in field or regional marketing within tech/SaaS
- Proven ability to localize content and messaging for regional relevance
- Hands-on experience planning and executing events, both in-person and virtual
- Familiarity with ABM strategies and close collaboration with sales teams
- Strong project management and organizational skills
- Self-starter with the ability to work independently and manage multiple priorities in a remote working environment
- Comfortable analyzing campaign performance and reporting on ROI
- Excellent communication and cross-functional collaboration skills
- Proficiency with tools like Salesforce, HubSpot/Marketo, or similar platforms
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- At Rydoo, we’re expanding our global marketing team with our first Field Marketing Manager (US) who will take ownership of our regional marketing strategy across the United States
- The Field Marketing Manager will play a crucial role in shaping and executing the regional marketing strategy for the US market
- You will be responsible for designing and implementing localized marketing efforts such as marketing messaging, content, events, ABM, and sales enablement materials
- Your work will drive market engagement, improve pipeline generation, and strengthen brand presence in collaboration with the local sales team with the goal to secure new logo deals
- Adapt general content and web pages for local audiences, ensuring cultural and linguistic relevance
- Work with product marketing and sales to produce localized sales enablement collaterals, such as presentations, one-pagers, and other local content as needed
- Align messaging with corporate branding while tailoring it for regional resonance
- Work closely with the field marketing team to ensure alignment with overall event strategy
- Plan and execute regional events, including external trade shows, partner events, and own events
- Manage event logistics such as vendor communication, venue selection, promotional materials such as landing pages, content and on-site support
- Collaborate with external partners to drive joint marketing efforts and support joint pipeline generation
- Support the development of ABM programs for the region, ensuring alignment with broader marketing and sales goals
- Collaborate with sales and account teams to develop target account strategies, identifying opportunities for customized campaigns
- Oversee the localization and execution of ABM initiatives, ensuring relevance to regional markets and accounts
- Develop and manage campaign timelines, ensuring all deliverables are completed on schedule
- Maintain project documentation, reporting on key performance metrics and ROI
- Act as the bridge between regional sales teams and the rest of the marketing organization, ensuring seamless communication and collaboration
- Support partner marketing initiatives with key regional partners
- You’ll be reporting to the Head of Field Marketing
- You’ll be part of the Global Marketing team
Our take
Rydoo offers a platform and mobile application designed to simplify and streamline the process of managing business expenses. By automating and digitising expense reporting, Rydoo replaces manual methods with a user-friendly digital solution, making it easier for employees to manage their expenses.
By simplifying the expense management process, Rydoo reduces administrative burdens and improves compliance with company expense policies. Employees can conveniently submit and track expenses using Rydoo's smart corporate card and receipt scanner, while financial teams can monitor spending to ensure compliance with current legislation.
Trusted by over 1M professionals - including renowned companies such as Deloitte, Swiss, WeTransfer, and Mazards - Rydoo has solidified its position as a reliable expense management solution in the market. Its proven track record and impressive user base demonstrates its effectiveness and the value it provides to businesses seeking efficient and compliant expense management tools.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2015
$5.7m
SERIES A
Oct 2014
$1.2m
ANGEL
Total funding: $8.7m
Company HQ
Mechelen, Flanders
Leadership
Sebastien Marchon
(Founder & CEO)Graduated from ESSEC Business School with a MBA in Management. Previously worked as a Marketing Analyst for Cartier and served as the Director of Consulting at Carlson Wagonlit Travel. They have also been a Board Member at numerous companies and are now a Member of the FrenchFounders.
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