Director of Sales, Axelera AI
United Kingdom
AI hardware & software for edge computing
Open for applications
AI hardware & software for edge computing
201-500 employees
Open for applications
201-500 employees
Company mission
To spread artificial intelligence for a green, fair, trusted and safe world enabling new applications of AI in diverse sectors like smart cities, retail and other markets.
Role
Who you are
- The ideal candidate will bring strong technical fluency, a proven record in enterprise sales, and the ability to navigate the UK’s regulatory, procurement, and partner landscapes
- Bachelor’s or Master’s degree in a technical field (e.g., Computer Science, Electrical Engineering, or related discipline)
- 10+ years of enterprise sales or business development experience in high-tech industries, ideally with a focus on Edge AI, computer vision, or embedded systems
- Proven track record working with hardware OEMs, industrial clients, and technology partners in the UK
- Demonstrated success in building regional sales strategies and consistently meeting or exceeding revenue objectives
- Excellent communication, negotiation, and leadership skills suited to complex enterprise environments
- Fluency in English is required; knowledge of additional European languages is a plus
- Willingness and ability to travel regularly across the UK and Europe
What the job involves
- We are seeking a seasoned Sales Director to lead and expand our sales efforts across the UK market, with a primary focus on hardware OEMs and enterprise customers in the industrial, automotive, and manufacturing sectors
- Based in the UK, this strategic leadership role is essential for driving revenue, strengthening our market presence, and building long-term customer relationships in one of Europe’s most innovation-driven technology ecosystems
- Develop and Execute the UK Sales Strategy
- Design and implement a comprehensive sales strategy tailored to the UK’s industrial ecosystem and mature OEM networks
- Focus on long-term account development, recurring revenue models, and value-based solution selling
- Drive Regional Revenue and Market Penetration
- Own overall sales performance in the UK, focusing on pipeline growth, strategic account expansion, and market share development
- Leverage vertical expertise in Industry 4.0, automotive innovation, and smart manufacturing
- Manage Strategic OEM and Enterprise Accounts
- Cultivate and grow relationships with major hardware OEMs and enterprise clients across the UK
- Understand complex technical requirements and public/private procurement processes to deliver scalable Edge AI solutions that align with regulatory and operational standards
- Build Strategic Partnerships
- Identify and formalise partnerships with system integrators, industrial alliances, and technology distributors in the UK
- Lead co-selling and joint go-to-market initiatives to expand reach and strengthen brand credibility
- Lead Sales Operations
- Recruit, mentor, and manage a high-performing local sales team where appropriate
- Build a results-oriented culture with structured planning, forecasting, and accountability aligned with both quarterly targets and long-term growth objectives
- Leverage Technical Expertise in Edge AI
- Effectively communicate the business and technical value of Edge AI and computer vision solutions to technical stakeholders and C-level executives
- Act as a trusted advisor and thought leader within the UK industrial technology ecosystem
- Cross-Functional Collaboration
- Collaborate closely with global product, marketing, and engineering teams to align the product roadmap with market needs, ensuring strong product-market fit and timely go-to-market execution in the UK
- Market Engagement and Travel
- Travel across the UK to meet key customers, attend trade shows and industry events (e.g., Advanced Engineering UK, Subcon, or UK Manufacturing Week), and engage with the broader innovation ecosystem
- Maintain deep insight into local market dynamics, trends, and opportunities
Our take
Axelera AI is a provider of AI-native solutions designed specifically for edge computing. The company's Metis AI platform offers a combination of advanced hardware and software, allowing computer vision applications to reach new heights of accessibility, power and user-friendliness.
What sets Axelera AI apart is its advanced in-memory computing and RISC-V controlled dataflow technology, enabling the development of first-generation AI acceleration platforms that deliver exceptional performance while significantly reducing cost and power consumption.
With continued funding, including backing from Samsung and the European Union, Axelera AI is poised to continue expansion and development. In addition, the company's strategic partnerships and ever-increasing market traction suggest the potential for significant growth.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Mar 2025
$71.7m
GRANT
Jun 2024
$68m
SERIES B
Total funding: $204.6m
Company benefits
- Remote/flexible work
- Premium insurance
- Commute benefit
- Teambuilding activities
- Premium Pension
- Work-life balance
- Cutting-edge equipment
- Fresh fruit at the office
- Modern equipped facilities
Company HQ
Beemden, Eindhoven, Netherlands
Leadership
Fabrizio Del Maffeo
(CEO & Co-founder)Previously founded Bitfury and UP! Bridge The Gap, where they served as Managing Director. They also served as the VP and Managing Director at AAEON Technology Europe.
Evangelos Eleftheriou
(CTO & Co-founder)Graduated from Carleton University with a PhD in Electrical Engineering. Previously worked at IBM in multiple roles, including Cloud and Computing Infrastructure Department Head and Manager and Leader of Neuromorphic Computing Activities.
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