Senior Product Marketing Manager, SecurityScorecard
Packaging and Pricing
$150-220k
1 day a week in office
Cybersecurity ratings & risk management
Job no longer available
Cybersecurity ratings & risk management
501-1000 employees
Job no longer available
$150-220k
1 day a week in office
501-1000 employees
Company mission
SecurityScorecard's mission is to make the world a safer place by transforming the way organisations understand, mitigate, and communicate cybersecurity risk to their boards, employees, and vendors.
Role
Who you are
- This is a high-impact role requiring deep expertise in product marketing, pricing models, and go-to-market strategy.
- The ideal candidate will have a proven track record of driving measurable business results through innovative packaging and pricing strategies, ideally in a B2B SaaS or cybersecurity environment
- 7+ years of product marketing experience, with a focus on pricing, packaging, or go-to-market strategy in B2B SaaS or cybersecurity
- Proven track record of developing and launching successful pricing and packaging initiatives that drive revenue and customer adoption
- Strong analytical skills, with experience conducting market research and modeling pricing scenarios
- Exceptional communication and storytelling abilities, with the ability to articulate complex concepts in a clear and compelling way
- Collaborative mindset, with the ability to influence and drive alignment across diverse stakeholders
- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus
- Experience with cybersecurity, risk management, or related fields is strongly preferred
What the job involves
- SecurityScorecard is seeking an experienced and strategic Senior Product Marketing Manager to drive pricing and packaging strategy for our portfolio of cybersecurity solutions
- As the Senior Product Marketing Manager, you will partner closely with product management, sales, and customer success to ensure our pricing and packaging aligns with customer needs, market trends, and revenue goals.
- You will also play a key role in communicating the value proposition of SecurityScorecard’s offerings to internal and external audiences, ensuring consistency across all touchpoints
- Pricing and Packaging Strategy:
- Develop and refine innovative pricing and packaging strategies to drive adoption, customer satisfaction, and revenue growth
- Conduct in-depth market research to assess pricing models, competitor positioning, and customer preferences
- Collaborate with product management and finance teams to model and test pricing scenarios
- Product Positioning and Messaging:
- Craft compelling messaging that highlights the value and ROI of SecurityScorecard’s offerings, with a particular focus on pricing and packaging
- Ensure consistency in messaging across all channels and touchpoints, including sales materials, website content, and customer communications
- Go-to-Market Leadership:
- Lead cross-functional go-to-market initiatives for new pricing models and product packages, ensuring alignment with company objectives and revenue targets
- Collaborate with sales enablement to create training materials and tools that help sales teams effectively communicate pricing and packaging value
- Customer Insights and Market Analysis:
- Conduct customer interviews, surveys, and win/loss analysis to understand purchasing behavior and pricing sensitivity
- Use data-driven insights to inform pricing strategies and refine packaging over time
- Sales Enablement and Support:
- Develop sales tools, pitch decks, and calculators to help sales teams articulate the value of SecurityScorecard’s pricing and packaging options
- Train sales and customer success teams on pricing strategy and key customer-facing messaging
- Collaboration and Influence:
- Serve as the primary point of contact for pricing and packaging strategy, partnering closely with stakeholders across marketing, product, sales, and finance
- Advocate for customer-centric decision-making in all pricing and packaging discussions
Our take
Organisations understand the value of data and the value of business partnerships that will help them leverage it. However, involving more companies increases the risk of vulnerabilities and, therefore, costly data breaches. SecurityScorecard is a cloud-based enterprise SaaS solution that helps organisations assess and manage cybersecurity risks, offering analyses of potential partner companies using A-F security ratings.
SecurityScorecard looms over its competitors as it covers millions of companies, offering near-instant cybersecurity analyses and an array of capabilities. It has a large, global, and big-name customer base, including 9 of the top 10 pharmaceutical companies and 9 of the top 10 banking institutions, and it is likely to go public in the next few years.
It has both developed and consolidated an impressive lead in a sector that will continue to grow and reward cutting-edge security solutions. Security Scorecard set to remain an industry leader with demonstrable, accessible, and highly attractive customer offerings. In 2024, this included a supply chain cyber risk management platform - MAX - which is driving record revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2021
$180m
SERIES E
Jun 2019
$50m
SERIES D
Total funding: $294.4m
Company benefits
- Stock options
- 12 weeks of paid maternity leave / 4 weeks paid paternity leave
- Work from home opportunities
- Medical, dental, and vision coverage
- Unlimited PTO
- 401K
- $3k annual education stipend per employee
- Full access to our learning platform and company professional development events
- Up to $10K referral bonus
Company HQ
Midtown South, New York, NY
Leadership
Aleksandr Yampolskiy
(Co-Founder & CEO)Worked at Oracle and Goldman Sachs, before serving for 2 years as CISO of Gilt Group. Founded NYC Technology Startup, Meetup, in 2012 and then worked as CTO of Cinchcast.
Sam Kassoumeh
(Co-Founder & COO)Progressed from Technology Compliance Manager to Head of Security and Compliance at Gilt Groupe within 4 years, and worked as Cyber Security Advisor for Billy.
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