Product Marketing Manager, Spotify
Targeting & Brand Safety
$91.5-130.8k
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$91.5-130.8k
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have 5+ years of experience in the digital advertising industry, with strong expertise in targeting, audience solutions, brand safety, and suitability. Product marketing experience preferred
- You have a BA/BS degree or equivalent; master’s degree a plus
- You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales
- You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
- You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions
- You have experience working globally and are empathetic to customer needs
- You have experience launching cross-functional go-to-market launches
- You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- You can explain the value of highly technical concepts in human, relatable, and compelling language
- You have experience presenting to large industry groups and meeting with senior external stakeholders
- We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location
- This team operates within the EST time zone for collaboration
What the job involves
- In this role, you will play a critical part in shaping Spotify’s approach to how advertisers reach the right audiences in the right environments
- You’ll help define and bring to market targeting capabilities and brand safety solutions that give advertisers confidence in where and how their messages appear on Spotify
- You will thrive in a fast-paced, highly cross-functional environment, working closely with product, engineering, sales, partnerships, policy, and operations
- You’ll serve as the voice of the market back to product, and the voice of the product to customers—translating complex, technical capabilities into clear, compelling value for advertisers
- Drive product and feature development for Spotify’s audience targeting and brand safety solutions, using market insights to help R&D teams prioritize the most impactful work
- Develop a deep understanding of advertiser needs, customer segments, and industry trends related to targeting, suitability, and brand protection
- Own product positioning and messaging that clearly articulates Spotify’s value in targeting and brand-safe advertising environments, and differentiates us in the market
- Lead global go-to-market launches in partnership with product, engineering, sales, marketing, PR, partnerships, and operations
- Support product adoption and growth through sales enablement, market expansion strategies, and thought leadership
- Gather and synthesize customer feedback to inform product roadmaps, messaging, and marketing strategy
- Act as a subject-matter expert internally on targeting and brand safety, enabling teams across the business to confidently represent Spotify’s solutions
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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