Enterprise Account-Based Marketing Manager, Swoogo
Event management software
Job no longer available
Event management software
101-200 employees
Job no longer available
101-200 employees
Company mission
To empower anyone to bring people together.
Role
Who you are
- 5- 7 years of B2B marketing experience, with at least 4 years focused on ABM in a SaaS or enterprise software environment
- Proven track record of developing and executing successful ABM programs that directly impact revenue growth
- Deep understanding of the event technology landscape and the unique challenges faced by enterprise event organizers
- Strong proficiency in marketing automation (HubSpot) and CRM (Salesforce) platforms
- Experience with ABM-specific tools such as Demandbase, 6sense, or Terminus
- Excellent project management skills with the ability to manage multiple complex campaigns simultaneously
- Superior communication and presentation skills, with the ability to effectively engage C-level executives
- Data-driven mindset with strong analytical and problem-solving abilities
- Familiarity with digital advertising platforms and programmatic media buying
Desirable
- Experience marketing virtual or hybrid event solutions
- Knowledge of account-based advertising and retargeting strategies
- Certification in relevant marketing disciplines (e.g., HubSpot Certified Expert, Salesforce Certified Administrator)
What the job involves
- We're seeking a strategic and results-driven Enterprise Account-Based Marketing (ABM) Manager to spearhead our targeted marketing efforts for high-value enterprise accounts in the events and conferences sector
- This role is crucial in aligning our marketing initiatives with sales objectives to drive revenue growth and expand our market share in the competitive event technology landscape
- ABM Strategy Development and Execution:
- Design comprehensive, multi-touch ABM programs for a portfolio of 50-75 enterprise accounts
- Collaborate with sales leadership to identify, prioritize, and tier target accounts based on potential revenue and strategic importance
- Develop account-specific value propositions and messaging that resonates with key decision-makers in the events industry
- Campaign Creation and Management:
- Craft personalized, multi-channel marketing campaigns leveraging digital advertising, email, direct mail, social media, and events
- Oversee the creation of high-impact, account-specific content including whitepapers, case studies, and interactive demos
- Implement advanced targeting and personalization techniques using intent data and predictive analytics
- Cross-functional Collaboration:
- Work closely with the sales team to ensure alignment on account strategies and seamless handoff of marketing-qualified leads
- Partner with product marketing to translate complex event technology features into compelling benefits for target accounts
- Coordinate with the demand generation team to integrate ABM tactics into broader marketing initiatives
- Technology and Data Management:
- Leverage marketing automation (e.g. HubSpot) and CRM (e.g., Salesforce) platforms to execute and track ABM programs
- Possibly utilize ABM-specific tools such as Demandbase, 6sense, or Terminus for account identification and engagement
- Manage and analyze account-level data to inform targeting and personalization strategies
- Performance Analysis and Optimization:
- Develop and monitor KPIs for ABM initiatives, including engagement rates, pipeline influence, and ROI
- Conduct regular performance reviews and present results to senior leadership
- Continuously test and optimize ABM tactics based on data-driven insights
- Industry and Competitive Intelligence:
- Stay abreast of emerging trends in event technology, virtual/hybrid events, and enterprise marketing
- Monitor competitor activities and positioning in the enterprise events space
- Attend industry conferences and events to network and gather market intelligence
Our take
Planning corporate events can be a headache, from managing speakers and attendees to securing venues and everything in between. Swoogo is here to change that, offering customizable event management software designed to streamline the process for businesses of all sizes.
The company takes a comprehensive approach to event planning, covering everything from attendee registration and website creation to detailed marketing analytics. The best part? It's all customizable to fit clients' unique needs. With integrations across 11 different payment gateways, as well as tools like Zoom and Google Analytics, it offers seamless coordination at every step.
Trusted by big names like DocuSign and the New York Times, Swoogo's platform is making waves in the industry. And it's been recognized as one of Inc/ Magazine's Best Workplaces for three consecutive years, making it clear the company is doing something right. Alongside this, it's backed by strong funding, positioning it for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Feb 2022
$20m
SERIES B
Total funding: $20m
Company benefits
- Fully Remote Company: Every member of the Swoogo team workdf from home. We've been fully distributed since 2015
- Open PTO: That we really want you to use! Well-rested teammates make awesome teammates; take the time you need
- PTO Travel Reimbursement: No seriously, we mean it. Employees get $1000/year towards vacation expenses; think flights, hotels, and restaurants
- Bi-Annual Offsites: We get together as a team twice a year. We've been to Newport, Lisbon, Cancun, Miami... where should we go next?
- 401k with Company Contribution: Swoogo offers a 401k plan through Betterment with a company contribution of 3%- no personal contribution required
- Remote Work Reimbursement: Whether you need an iPad or 10 ne offic e plants, employees get $1000/year to spend on home office equipment
- No Internal Meetings Wednesday: Everyone needs time to get things done/ No Internal Meetings Wednesdays help you focus on heads-down tasks, connecting with customers, and building partnerships
- Latest Tech: Pick your poison; whether you choose a Mac or PC, you'll get the latest and greatest to help you succeed
- Donation Matching: Swoogo will match your own personal donations to any 501(c)3 charity, up to $1,000 per calendar year
- Event Stipend: The best way support events is to really get events./ Every Swoog get $1000/year to attend or host an event
- DoorDash DashPass: Grab lunch with a no-fee DoorDash delivery. Your DashPass makes every day tacos that much easier
- Comprehensive Medical, Dental, and Vision Insurance: Your health = our health. We make sure every employee has the right tools to stay well
- Parental Leave: Swoogs are eligible for up to 15 weeks paid leave for birth, foster and adoption of a child, regardless of the child's age
Company values
- Own it:We step up and take responsibility
- Pitch in: We work together; we help where we can and ask when we need it
- Learn together: When we know something, we share it. When someone shares with us, we receive it
- Keep it simple: No instructions needed
- We care: Be genuine. Be honest. Be kind
Company HQ
Century City, Los Angeles, CA
Articles
Leadership
Christopher Sykes
(CEO)Joined Swoogo in 2020 as CEO. Prior to that, they were the Founder and Managing Director of Eagle Rock. They also worked as an Engagement Manager at Accenture Strategy and as a Consultant at Axia Limited.
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