Enterprise Account-Based Marketing Manager, Swoogo

• 5- 7 years of B2B marketing experience, with at least 4 years focused on ABM in a SaaS or enterprise software environment
• Proven track record of developing and executing successful ABM programs that directly impact revenue growth
• Deep understanding of the event technology landscape and the unique challenges faced by enterprise event organizers
• Strong proficiency in marketing automation (HubSpot) and CRM (Salesforce) platforms
• Experience with ABM-specific tools such as Demandbase, 6sense, or Terminus
• Excellent project management skills with the ability to manage multiple complex campaigns simultaneously
• Superior communication and presentation skills, with the ability to effectively engage C-level executives
• Data-driven mindset with strong analytical and problem-solving abilities
• Familiarity with digital advertising platforms and programmatic media buying

Desirable

• We're seeking a strategic and results-driven Enterprise Account-Based Marketing (ABM) Manager to spearhead our targeted marketing efforts for high-value enterprise accounts in the events and conferences sector
• This role is crucial in aligning our marketing initiatives with sales objectives to drive revenue growth and expand our market share in the competitive event technology landscape
• ABM Strategy Development and Execution:
• Design comprehensive, multi-touch ABM programs for a portfolio of 50-75 enterprise accounts
• Collaborate with sales leadership to identify, prioritize, and tier target accounts based on potential revenue and strategic importance
• Develop account-specific value propositions and messaging that resonates with key decision-makers in the events industry
• Campaign Creation and Management:
• Craft personalized, multi-channel marketing campaigns leveraging digital advertising, email, direct mail, social media, and events
• Oversee the creation of high-impact, account-specific content including whitepapers, case studies, and interactive demos
• Implement advanced targeting and personalization techniques using intent data and predictive analytics
• Cross-functional Collaboration:
• Work closely with the sales team to ensure alignment on account strategies and seamless handoff of marketing-qualified leads
• Partner with product marketing to translate complex event technology features into compelling benefits for target accounts
• Coordinate with the demand generation team to integrate ABM tactics into broader marketing initiatives
• Technology and Data Management:
• Leverage marketing automation (e.g. HubSpot) and CRM (e.g., Salesforce) platforms to execute and track ABM programs
• Possibly utilize ABM-specific tools such as Demandbase, 6sense, or Terminus for account identification and engagement
• Manage and analyze account-level data to inform targeting and personalization strategies
• Performance Analysis and Optimization:
• Develop and monitor KPIs for ABM initiatives, including engagement rates, pipeline influence, and ROI
• Conduct regular performance reviews and present results to senior leadership
• Continuously test and optimize ABM tactics based on data-driven insights
• Industry and Competitive Intelligence:
• Stay abreast of emerging trends in event technology, virtual/hybrid events, and enterprise marketing
• Monitor competitor activities and positioning in the enterprise events space
• Attend industry conferences and events to network and gather market intelligence