Senior Group Product Manager, Vida Health
Growth, Enrollment
$190-220k
Virtual care for physical and mental illnesses
Be an early applicant
Virtual care for physical and mental illnesses
501-1000 employees
Be an early applicant
$190-220k
501-1000 employees
Company mission
To eradicate chronic illness, both physical and mental.
Role
Who you are
- Bachelors Degree at a minimum
- 6+ years of product experience, with 3+ in growth, funnel optimization or acquisition roles
- Strong background in B2B2C models- especially employer-based health, benefits or wellness
- Deep experience driving top-of-funnel engagement- campaign optimization, landing pages and personalization
- Data-driven mindset; skilled in A/B testing, segmentation and experimentation tools (e.g., PostHog, Amplitude, Braze)
What the job involves
- Vida Health is seeking a Sr Group Product Manager, Growth to lead the strategy and execution for top-of-funnel member enrollment and engagement
- You will own how eligible members first discover, understand and join Vida- turning awareness into activation
- This includes optimizing employer and partner launches, refining targeting and messaging and building scalable digital funnels that convert eligible individuals into active members
- You will report to the Vice President, Product Management and work closely with Marketing, Client Success and Engineering to deliver measurable growth across multiple channels and conditions
- Own the top-of-funnel experience- from employer launch and eligibility through first session booking
- Design and test new member enrollment pathways, combining behavioral design, incentives and automation
- Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion
- Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency
- Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate and CAC efficiency
- Drive cross-functional experimentation- establishing a test-and-learn culture across growth, product and marketing teams
- Mentor and support PMs and analysts focused on activation and funnel optimization
Our take
Technology presents a vast range of solutions to help improve the quality of care that individuals can access, including health tracking apps, digital medical appointments and virtual health coaching. However, these innovations have ultimately resulted in a tangle of resources and solutions which can be difficult or inconvenient to access.
Vida Health integrates a wide variety of these innovations in the healthcare industry into packages, aiming to provide improved healthcare to individuals, employers and health insurers with an organized selection of physical and mental health services. This approach is more convenient and effective than finding and signing on to individual services, and Vida has accordingly grown a large customer base including the likes of PayPal, ebay and Prudential.
With the mass of options available to improve healthcare becoming overwhelming, Vida Health has been smart to identify the need for an integrated solution. Investors agree - it has attracted significant levels of funding. Going forward the company is well poised to grow further as employers increasingly realize the importance of supporting their employees' mental and physical health needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2023
$28.5m
LATE VC
May 2021
$110m
SERIES D
Total funding: $216.5m
Company benefits
- Flexible paid time off
- Paid parental and family leave
- Learning and development opportunities
- Monthly wellness benefit
- Vida program access
- Work from home opportunities
- Comprehensive health plans
Company HQ
Financial District, San Francisco, CA
Leadership
Stephanie Tilenius
(CEO & Founder)Previously VP & GM of PayPal Merchant Services at PayPal SVP & GM - North America and Global Product at eBay and Vice President - Commerce and Payments at Google.
Share this job
View 10 more jobs at Vida Health