Performance Marketing Manager, Jagex
FTC
+ Discretionary annual performance bonus
Video game studio
Be an early applicant
Video game studio
501-1000 employees
Be an early applicant
+ Discretionary annual performance bonus
501-1000 employees
Company mission
To make forever games that connect and inspire players all around the world.
Role
Who you are
- Proven experience in user acquisition or paid media buying, in the video and/or mobile games industry
- Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs
- Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics
- Strong problem-solving skills and the ability to interpret complex data into clear, actionable strategies
- Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability
- Excellent communication skills and comfort working with cross-functional stakeholders
What the job involves
- This is a Fixed Term Contract ending 30th December 2025
- As a Performance Marketing Manager at Jagex, you will play a key role in building and scaling our user acquisition and retargeting campaigns across multiple channels and platforms
- Sitting at the heart of our central marketing team, this role offers the opportunity to impact multiple teams and audiences
- You’ll use data-led insights to guide strategic decisions, develop compelling creative briefs, and continuously refine targeting and segmentation strategies for both mobile and PC platforms
- This is an exciting and influential opportunity to shape the performance marketing and visibility of Jagex’s portfolio, working closely with internal game teams, creative partners, and cross-discipline stakeholders
- Develop, manage, and optimise user acquisition and retargeting campaigns across paid social (Meta, TikTok, Google Ads) and ad networks (e.g. Moloco, Quantcast, Adikteev)
- Lead performance-driven creative testing, using insights and analysis to improve campaign impact and efficiency
- Present weekly campaign results and actionable recommendations to stakeholders across marketing, product, and leadership
- Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy
- Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance
- Craft comprehensive creative briefs and collaborate with internal and external teams on the production of marketing assets
- Own the development and execution of App Store Optimisation (ASO) strategies, using tools like AppTweak to research trends, monitor competitors, and identify opportunities for growth
- Support both live and upcoming titles across platforms by identifying key market opportunities through rigorous data analysis
Our take
Founded in 2000, Jagex is the video game studio behind the RuneScape titles. It is one of the largest British video game studios, having ammased 2.4 million active subscribers, one million free-to-play users, and over 300 million lifetime RuneScape accounts.
Jagex specialises in "forever games", in which players can continue to discover new experiences and challenges without ever reaching an end. RuneScape is a perfect example of this approach, still receiving updates over twenty years after its initial release.
On top of the RuneScape franchise, the company's acquisition of Gamepires brought titles such as SCUM under the company's banner, which it is also working to make into a forever game. It also acquired Pipeworks - adding a Games-as-a-Service platform to its broadening portfolio.
In 2024, it was announced that Jagex would be bought by CVC Capital Partners and Haveli Investments. This represents a move that will position it well to pursue creating more new and innovative player experiences in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private Healthcare, including Dental Plan
- £75 Monthly Energy Allowance (paid on top of your salary)
- Generous Pension Contributions
- Free Gym Membership
- Employee Assistance Programme & Onsite Counselling
- Life Insurance X4 your Salary
- Income Protection 75% Salary
- Annual performance bonus & Pay Reviews
- Enhanced Maternity and Paternity - from day 1
- 25 days annual leave +Bank holidays (Increasing by 1 day per year of service up to 30 days)
- Flexible Working Hours
- Flash Bonuses
Company HQ
Milton, UK
Leadership
Phil Mansell
(CEO)Has worked at Jagex since 2011, beginning as Lead Designer then transitioning through roles to become VP of Studios then CEO. Also former Board Member for Ukie and Lead Designer at Climax and Sony Computer Entertainment Europe.
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