Paid Social Manager, Wander

• 4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments
• Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs
• Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices
• Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight
• Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have)
• Excellent communication skills; able to translate results into clear stories for non-marketers

Desirable

• We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels)
• You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets
• Strategy & Planning – Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals
• Execution & Optimization – Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC
• Analysis & Reporting – Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling
• Creative Partnership – Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance
• Channel Expansion – Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale
• Reports to Head of Growth Marketing