B2B Growth Marketing Lead, SonderMind
$132-165k
In-person and online therapy platform
Open for applications
In-person and online therapy platform
501-1000 employees
Open for applications
$132-165k
501-1000 employees
Company mission
To improve individuals' mental and behavioral health to create a happier and healthier world.
Role
Who you are
- The ideal candidate will have a proven track record of growing B2B businesses from 0 to 1, developing and executing company-wide growth strategies, managing paid advertising campaigns, creating organic, lifecycle, and content marketing collateral, leveraging data-driven insights
- If you are a strategic executor, a self-starter, a collaborative team player, and a data-driven B2B healthcare marketer who thrives in fast-paced environments, this role is made for you
- This will be an execution-heavy role, and we are looking for a scrappy, self-starter, player-coach who is highly self-motivated, strategic, and low-ego, who gets high caliber work done with a bias for action
- Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
- Expertise: Strong understanding of B2B digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing
- Technical Skills: Proficient in CRM, marketing automation platforms (e.g., SalesForce) and analytics tools (e.g., Google Analytics, Tableau, Looker)
- Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
- Collaborative Leader: Proven track record of working cross-functionally and leading high-performance teams to meet business goals
- Industry Knowledge: Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payors, and physicians a plus
- Startup Experience: Experience in a digital health growth-stage startup is a plus
What the job involves
- We are seeking a strategic and results-oriented player-coach B2B Marketing Lead to drive our demand generation, sales enablement, account-based marketing, and provider marketing efforts as we build our nascent B2B business
- As the B2B Marketing Lead, you’ll be responsible for both strategy & execution– developing, executing, and optimizing marketing campaigns across multiple channels to generate qualified leads, engage critical enterprise partners, and increase revenue
- You will begin as an individual contributor and then become a manager, with an anticipated 1-2 direct reports within your first 6 months in role
- You will also own and drive our efforts around mobilizing our provider group and delivering on our provider value proposition
- This is a special opportunity to have a front-row seat to building our B2B business into a robust engine of growth
- This role reports directly to the VP, Head of Marketing
- Own the B2B marketing roadmap and drive high-velocity execution. Thoughtfully prioritize requests to manage time-sensitive sales enablement, demand generation, and ABM campaigns/collateral based upon strategic priority and impact
- Develop and execute a comprehensive demand generation strategy for health systems, driving measurable growth in qualified leads, pipeline, and revenue
- Craft strategic messaging and positioning frameworks, tailored to each unique audience and key decision-maker (health plan executive, a physician, a therapist or psychiatrist, a provider referral coordinator, a physician liaison, or a VA referral administrator, etc.), which articulate the unique & differentiated value of SonderMind
- Develop sales enablement materials by creating pitch decks, one-pagers, case studies, white papers, thought leadership content, and other sales enablement materials to support the sales team in fostering relationships and closing deals with health systems
- Design and execute targeted account-based marketing campaigns for high-priority health systems and referral partners, optimizing for engagement and conversion
- Plan and organize webinars, conferences, and in-person events to connect with health systems and partners at industry-leading gatherings. You’ll be responsible for managing the SonderMind sponsorship and event activation at the HLTH, ViVE, and Behavioral Health Tech (BHT) conferences
- Measure, track, analyse, and report on campaign performance, providing insights to leadership and recommended adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI. Forecast demand generation results and track progress against KPIs and revenue targets
- Provider Marketing: Develop campaigns and content to engage therapists and psychiatrists, fostering a sense of support and community, including driving adoption of our premier membership tier and working closely with the provider growth and success teams on improving recruiting and activating
- Work cross-functionally with the Enterprise team and Product Marketing Manager
- Seamless Sales Alignment: Establish a strong partnership with the Enterprise sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates
- Achieve Pipeline and Revenue Targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality leads and conversions
- High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel
- Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance
- Cross-Functional Collaboration: Successfully partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer’s journey
- Team Leadership: Lead and mentor a high-performing, small-but-mighty team, fostering a culture of continuous improvement, innovation, and accountability
- Elevated Brand Presence: Contribute to a strong SonderMind brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences
- MQLs and SQLs
- Provider referral growth
- Campaign ROI (CTR%)
- Customer acquisition cost (CAC)
- Customer lifetime value (LTV)
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- We work to support our employees wherever they are in life
- We offer health, vision, dental, disability, and mental health coverage
- And beyond that, you're required to take at least three weeks of PTO each year!
Company values
- Curious - Seek to understand and pull the thread
- Courageous - Take action, even when uncomfortable
- Lightful - Assume positive intent in others
- Authentic - Say what you mean, mean what you say – act accordingly
- Bucketworthy - Don’t let your bucket leak
Company HQ
Cherry Creek, Denver, CO
Articles
Leadership
Mark Frank
(CEO & Co-Founder)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(CTO & Co-Founder)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
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