Senior Digital Marketing Manager, Adyen
$130-185k
Limited travel (<10%)
Payments platform built to grow businesses
Open for applications
Payments platform built to grow businesses
1001+ employees
Open for applications
$130-185k
Limited travel (<10%)
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- 7+ years of experience in a digital marketing role focused on driving acquisition and lifecycle marketing in a B2B enterprise technology environment
- Deeply analytical mindset and familiarity with modern marketing and sales technologies, including Marketo, Contentful, Google Analytics, Google Marketing Platform, Looker, and Salesforce
- Proven experience in delivering creative and successful marketing campaigns to targeted audiences
- Strong business acumen with experience in budgets and spend management
- You balance high-level strategic planning with hands-on execution, enjoying both the strategic and tactical aspects of the role
- Experience in coaching and mentoring others on integrated campaign planning and execution
- Passion for staying informed about industry trends, best practices, and emerging technologies in performance marketing
- Experience in building relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results
- Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency across global operations
- Self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities
- Fluent in spoken and written English; additional languages are a plus
What the job involves
- We are looking for a strategic and analytical Sr. Digital and Lifecycle Marketing Manager to join us and accelerate our commercial success
- Reporting to our NA Head of Acquisition, this is a senior individual contributor role that builds upon their decade of experience as a revenue marketing professional in an enterprise technology (or similar) role to support our regional hyper growth
- Ours is a team of teams. Most of our revenue marketers are organized around our core industry offerings, with demand generation, field marketing, and partner marketing functions represented on those teams
- You’ll complement these teams by taking on top-of-funnel and cross-industry specific targeted marketing tactics work that is common across all teams, accelerating their success
- Specifically, you’ll lead marketing programs and provide technical insights that optimize the prospect’s experience as they progress across their buying journey
- Plan, set up, and optimize digital marketing campaigns:
- Search (SEO and SEM): Drive full-funnel impact through effective search engine optimization and search engine marketing strategies
- Lifecycle marketing: Develop and manage digital and email lifecycle programs to engage prospects at every stage of their journey - from ideation to the implementation on the tool, launch, optimization and reporting
- Display advertising: Execute targeted display advertising campaigns to drive lead generation
- Manage our regional web strategy: own the website updates and evolution, ensure regular content updates that optimize for the customer journey and A/B test key messages. Optimize our website performance
- Lead marketing programs: Provide technical insights to optimize the prospect’s experience as they progress across their buying journey
- Leverage analytics tools: Determine the effectiveness of campaigns across all channels. Uncover strategic insights and fresh thinking around these programs
- Collaborate with global teams: Implement and drive strategies to generate sales accepted opportunities
- Partner with SDR teams: Optimize lead handoff processes and refine target account lists with Revenue Operations teams
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$52.6m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $319.5m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company values
- We build to benefit all customers (not just one)
- We make good choices to build an ethical business and drive sustainable growth for our customers
- We launch fast and iterate
- Winning is more important than ego; we work as a team - across cultures and time zones
- We don’t hide behind email, instead we pick up the phone
- We talk straight without being rude
- We include different people to sharpen our ideas
- We create our own path and won’t be slowed down by “stewards”
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Articles
Leadership
Pieter Van Der Does
(CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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