Senior Digital Marketing Specialist, Aledade
$76-86k
+ Bonus and equity
Primary care centers and services
Open for applications
Primary care centers and services
1001+ employees
Open for applications
$76-86k
+ Bonus and equity
1001+ employees
Company mission
To create a better health care system for patients, for doctors and for society.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in digital marketing, with expertise in paid media, email marketing and marketing automation
- Experience and proficiency creating and executing on paid media campaigns in platforms like Google Adwords, LinkedIn, and programmatic platforms
- Experience and proficiency working in Hubspot to create emails, landing pages, and workflows
- Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required
Desirable
- Expert proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
- Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising
- Strong analytical and problem-solving skills, with advanced skills in marketing analytics and reporting tools (Google Analytics, marketing platform analytics, SFDC dashboards)
- Excellent attention to detail and quality assurance mindset with the ability to manage multiple projects and priorities simultaneously
- Strong communication skills and ability to build dashboards and reports to present data insights
- Hubspot marketing certifications
- Excellent written and verbal communication skills and experience managing vendor and agency relationships
- Google Adwords, Google Analytics and LinkedIn advertising certifications
- Experience working in an agile marketing framework
What the job involves
- The Senior Specialist, Digital Marketing will lead the development and execution of comprehensive digital marketing strategies and campaigns, manage high-level channel operations, and optimize performance across digital channels to effectively engage target audiences and meet business objectives
- This individual will be responsible for execution across marketing automation and digital channels to drive our digital marketing efforts through strategic automation, conversion optimization, and data-driven insights
- You'll develop and manage advanced paid advertising strategies for platforms like Google PPC, LinkedIn, and programmatic to ensure strategic alignment of marketing initiatives with overarching business goals while maintaining a consistent brand message across all platforms
- In platform execution of paid media initiatives with a focus on channel management, budget allocation and ad optimizations to maximize ROAS
- Collaborate with design and content teams to craft effective advertising creatives and messaging
- Oversee the monitoring, reporting and optimization of digital campaigns, implementing A/B testing, and using advanced analytics to drive performance
- Work with third party vendors and agencies in order to activate paid media initiatives in market
- Design, build, and optimize complex and integrated marketing automation workflows and nurture campaigns in Hubspot
- Develop, manage, and execute strategic email marketing plans, incorporating advanced segmentation, personalization techniques, and A/B testing for enhanced customer engagement and ROI
- Build and optimize high-converting landing pages using Hubspot to improve performance for lead generation and conversion goals
- Collaborate with marketing operations to ensure that the lead scoring models and lifecycle marketing programs are aligned with business objectives along with email marketing and landing page best practices
- Develop comprehensive reporting dashboards and KPI tracking systems within marketing automation platforms to provide actionable insights
- Analyze campaign performance, attribution, and ROI across all marketing automation channels
- Provide actionable insights and recommendations based on data analysis
- Create regular performance reports for leadership and cross-functional teams
- Implement continuous optimization strategies based on performance metrics
- Document and share advanced best practices for digital marketing processes
Our take
The US primary care system suffers from a 'chronic lack of adequate support'. Aledade has set out to improve this by assisting independent physician practices from reducing costs to data integration support.
The company prides itself on stats of over 2.8M patients across 46 states since its founding in 2014. A recent acquisition of Curia, (a leader in value-based care analytics using practical applications of AI to optimize the targeting of patient care and engagement programs) is also bringing the company to the modern world, enhancing its data understanding capabilities and challenging others in its sector with this advancement.
Aledade has won several awards over the years and is now considered the largest network of independent primary care in the country. Alongside this, the company is valued in the billions of dollars with many successful funding rounds. With the company consistently expanding and enhancing its technology it has become a pillar in the industry and therefore a very exciting company to keep an eye on.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Jun 2023
$260m
SERIES F
Jun 2022
$123m
SERIES E
Total funding: $680.6m
Company benefits
- Remote-first working environment and flexible work schedules
- Three office locations you can visit/work from as desired: Bethesda, MD (headquarters), Novi, MI, Durham, NC and Austin, TX
- 168 PTO hours (21 days!) in your first year
- 12 weeks paid parental leave for all new parents
- Fully paid six-week sabbatical following each six-year period
- Of continuous employment
- Generous nationwide PPO medical, dental and vision plans
- 401(k) with up to 4% match
- Company stock options
Company HQ
Bethesda, MD
Leadership
Farzad Mostashari
(Founder & CEO)Farzad has a background in the healthcare sector previously working as a National Coordinator for Health Information Technology at the US Department of Health and Human Services.
Matt Kendall
(Co-Founder & President)Matt previously worked as the Director of the Office of Provider Adoption Support at the Office of the National Coordinator for Health Information Technology alongside other roles in Management and Operations in the healthcare sector.
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