Vice President of Creative, Sakara Life
$200-225k
3 days a week in office (Soho, NY)
Organic meal deliveries & supplements
Job no longer available
Organic meal deliveries & supplements
101-200 employees
Job no longer available
$200-225k
3 days a week in office (Soho, NY)
101-200 employees
Company mission
To transform lives through the power of plants as medicine.
Role
Who you are
- You’ll love this role if: You have a desire to turn imaginative ideas into impactful initiatives that redefine wellness
- Professional Experience: Proven experience (15+ years) in creative and design, with a strong portfolio showcasing exceptional campaign and design work for DTC subscription businesses and top-tier brands
- Design Education: Degree in Design, Digital Design, Visual Communication, or related field
- Technical Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, Sketch, etc
- Strategic Thinker: Ability to think strategically about design solutions, balancing creativity with data-driven insights and business goals
- Team Leader: Strong leadership, collaboration and communication skills, with a track record of working effectively across cross-functional teams
- Adaptability: Comfortable working in a fast-paced environment, managing multiple projects simultaneously and adapting to changing priorities
- Passion for Wellness: Interest in health, wellness, and lifestyle brands, with a commitment to enhancing experiences that empower and inspire our audience
What the job involves
- We are seeking a visionary and proven Vice President of Creative who will lead our brand’s creative journey with passion, innovation, and strategic acumen
- This role is pivotal in shaping Sakara’s visual and brand identity across all touchpoints, driving impactful experiences that resonate deeply with our clients and elevates our brand to new heights
- Collaborating closely with visionary leaders and passionate teams, you’ll drive our mission to inspire a better world through purpose-driven creativity
- Brand Guardianship: Act as the ultimate steward of the Sakara brand, ensuring consistency, authenticity, and emotional resonance in all creative expressions
- Customer-Centric Insights: In partnership with CMO, harness deep consumer insights to develop creative solutions that anticipate and exceed the expectations of our discerning Clients. Utilize data-driven insights and analytics to measure the effectiveness of creative campaigns and continuously optimize creative strategies to improve performance metrics
- Integrated Campaign Development and 360 Execution: Lead the conceptual ideation of integrated marketing campaigns to maximize impact and engagement. Direct and oversee the creation of compelling creative assets for 360-degree marketing channels, including film, OOH, digital, social media, experiential activations, and packaging
- Content Strategy: In partnership with the Marketing team develop and oversee the content strategy, ensuring that creative assets not only reflect the brand’s visual identity but also effectively communicate key messaging and storytelling elements
- Inspiring Leadership: Lead and mentor a diverse team of creative professionals, fostering a culture of innovation, collaboration, and excellence. Partner closely with the CEO, CMO, and cross-functional teams to set and execute the brand vision, driving alignment and excitement across the organization
- User Interface (UI) Design Oversight: Collaborate with UX and Ecomm teams to ensure that digital experiences and interfaces align with Sakara’s brand aesthetic and enhance CVR, user engagement and satisfaction
- Budget, Legal and Resource Management: In partnership with creative producers and creative ops, manage the creative budgets effectively, optimizing resource allocation to deliver high-impact creative solutions that drive measurable business outcomes. Ensure that all creative assets and campaigns comply with legal regulations and industry standards, collaborating with legal and compliance teams as necessary
- Agency and Vendor Management: Manage relationships with external creative agencies, freelancers, and vendors to ensure quality of work, adherence to timelines, and cost-effectiveness
- Internal Stakeholder Engagement: Engage and align with internal stakeholders across departments (e.g., product development, operations, product tech and marketing), to understand their creative needs and priorities, fostering collaboration and cross-functional synergy
Our take
The number of companies offering meal delivery services has grown dramatically in recent years, with many of these companies focussing on providing nutritious alternatives to unhealthy fast-food products. However, such food products often follow a one-size-fits-all approach to nutrition, leaving customers to shop elsewhere to supplement their personal nutrition goals.
Sakara Life provides nutrition-focussed organic meal deliveries, designing its meal plans to be nutrient-dense, plant-rich, made from fresh whole foods, and customizable. The company also sells a range of supplement products such as powders focused on specific dietary requirements such as metabolic health, probiotic formulas, sleep, prenatal development, and hydration.
Whilst it is undeniable that the company faces competition from the many existing companies offering nutrition-focussed meal deliveries, Sakara Life has managed to stand out by building a strong network of partnerships with a large number of beauty and wellness brands. This strategy has paid off handsomely, boosting its marketing presence and enabling it to build a strong foundation from which to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$15m
SERIES B
Jan 2016
$4.8m
SERIES A
Total funding: $19.8m
Company benefits
- Sakara meals
- Health insurance
- 401k Plan
- Generous vacation policy
- Annual team retreat
- Sakara family fitness (in-office yoga, meditation and fitness classes)
- Wellness experts, business thought leaders, and those that inspire us
Company HQ
SoHo, New York, NY
Leadership
Danielle DuBoise
(Executive Chair & Co-Founder)Completed training as a Certified Holistic Health Coach through the Institute for Integrative Nutrition in 2011.
Whitney Tingle
(Executive Chair & Co-Founder)Experience as Sales and Marketing Associate for Merlin Securities from 2008 to 2009. Marketing Executive and Business Developer for R.E. Davis Group from 2009 to 2010.
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