Brand Designer, The Farmer's Dog
Social
$76-85k
+ Equity packages
Office located in Greenwich Village, NY
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$76-85k
+ Equity packages
Office located in Greenwich Village, NY
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 2+ years in a designer role, whether agency and/or client-side
- You have a robust portfolio demonstrating deep understanding of typography, color, imagery and graphic elements; with a bonus for motion graphics
- You speak the language of the internet and are well-versed in trends, styles, and how to work within a native look and feel while maintaining brand standards
- You are a self-starter and self-checker, taking ownership of your work and constantly seeking better
- You are collaborative — open to input and balanced discussions
- You pay close attention to detail — no detail is too small. You're also not afraid to propose new solutions or bold thinking — no idea is too big!
- You’re an expert in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign)
- You are comfortable in Sketch and/or Figma
- You love dogs!
- We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement
What the job involves
- We’re eager to find a Brand Designer, Social to join our in-house creative team
- We are looking for a self-starting and creatively-minded designer to create assets for our Paid and Organic Social channels, helping to build brand awareness, consideration, and loyalty for our followers and prospective customers
- This is an opportunity to use your design powers to help dogs live healthier, happier and longer lives
- Embed yourself in our Organic and Paid Social working groups, taking part in concepting and ideation cycles for creative that drives performance while representing our brand voice, look, and feel
- Craft static and carousel assets using brand design standards in creative, eye-catching ways, while also embracing the visual language of social media
- Working closely with video creatives and editors to set styles for captions, supers, animations, and other on-screen design elements for motion
- Set design templates and styles for ongoing series, defining repeated content to be recognizable and beloved for our audiences
- Iterate and pivot based on data, taking performance learnings to heart and finding novel ways to test hypotheses or capitalize on previous success
- Act as a guardian and a constant critic of The Farmer’s Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond
- Be a thought-partner for other designers on their craft and concepts by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process
- Occasionally take part in photography or video productions (may require occasional travel)
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company HQ
South Village, New York, NY
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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