Lead Performance Marketing, TBAuctions

• Experience: Minimum of 7-8 years in marketing, with at least 3 years in a leadership role overseeing performance marketing or paid search in an international environment
• Strategic Mindset: Proven ability to manage large budgets and execute strategies that deliver measurable growth and ROI
• Analytical Skills: Fact-driven and highly proficient in interpreting performance data to inform decisions
• Communication: Excellent verbal and written communication skills; able to articulate complex concepts to stakeholders at all levels
• Education: Masters degree in marketing, business administration, or a related field; advanced degree is a plus
• Technical Skills: Expertise in Google - and Microsoft Ads, Meta and LinkedIn Ads. Familiarity with marketing automation tools, and experience in B2B lead generation
• Language Proficiency: Fluent in Dutch and English; proficiency in German is an advantage
• Team Orientation: Collaborative leader with a “start small, end big” mindset, focused on building high-performing teams

• As the Lead Performance Marketing for the Benelux and Continental Region, you will play a pivotal role in driving our growth and realizing our ambitious goals across Europe
• Based in Amsterdam and reporting directly to senior leadership, you will oversee a multi-million marketing budget for the Benelux and continental region
• You will manage marketing efforts for several leading brands, including Troostwijk and Surplex, ensuring to attract more bidders and sellers in the B2B auction market
• In this strategic role, you will be responsible for scaling marketing efforts, optimizing performance across channels, and ensuring a strong return on investment
• Your expertise will drive innovation and impact, enabling us to expand our reach and driving auction adoption in the market of used B2B goods and delivering an attribution to a more sustainable a more sustainable circular economy by promoting reuse and reducing waste
• Oversee and manage the performance marketing strategy and execution for the Benelux and continental region, ensuring alignment with business objectives and brand positioning
• Lead a team of five marketing professionals specializing in paid search, display, paid social, marketplaces and web content
• Collaborate as part of a broader marketing team, working closely with colleagues from the TBAuctions Group on performance marketing initiatives, as well as with counterparts in the Nordics to ensure seamless alignment and shared success
• Take ownership of setting strategic targets in close collaboration with commercial objectives, ensuring alignment with business goals and priorities
• Establish and implement a performance-driven approach, closely monitoring and managing budgets to maximize return on ad spend (ROAS)
• Identify and capitalize on growth opportunities, including country-specific or vertical market initiatives, to drive measurable results
• Implement and oversee reporting to track the impact of marketing investments, ensuring decisions are data-driven and actionable
• Implement and execute a “test and learn” mindset across the marketing team
• Collaborate effectively with other marketing expertise areas such as CRM, branding, and sales to create integrated strategies and achieve better results together, enhancing overall marketing performance and cross-functional synergy
• Provide actionable insights and regular reports to stakeholders, communicating results and recommendations clearly
• Guide and mentor team members, ensuring professional growth and alignment with organizational goals
• Build strong relationships with local and international colleagues to identify synergies and share best practices, driving cross-market growth

• We usually respond within three days

• Good pension scheme
• Bonus scheme (up to 1 gross monthly salary per year)
• 25 vacation days
• Laptop and iPhone
• Training opportunities
• Working in a team of professionals, where hard work is well combined with humor ✨

To support more sustainable trade, TBAuctions supplies an auction platform specifically for used B2B goods. The company's online intelligent auctions use a proprietary cross-border platform (ATLAS) to connect buyers and sellers, offering a seamless self-serve experience.