Growth Marketing Manager, Mashgin
$140-205k
Plus options in a small, rapidly scaling company
1-2 days a week in office (Palo Alto, CA)
AI powered touchless self-checkout ecosystem
Be an early applicant
AI powered touchless self-checkout ecosystem
21-100 employees
Be an early applicant
$140-205k
Plus options in a small, rapidly scaling company
1-2 days a week in office (Palo Alto, CA)
21-100 employees
Company mission
To make a frictionless checkout experience for all using advanced computer vision.
Role
Who you are
- 4 year undergraduate degree with coursework in computer science, engineering or quantitative fields
- 5+ years of B2B digital marketing experience, with demonstrated success in high growth SaaS, hardware, or enterprise technology
- Proven track record of cost-effective, creative, and well executed digital marketing campaigns resulting in strong business results
- Deep understanding of modern web infrastructure, cross-platform targeting, and digital marketing channels, including paid search, social media, and content marketing
- A passion for data - strong quantitative background, with experience using data and metrics to inform marketing decisions
- Excellent analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
- Strong direct, hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce)
- Hands on experience constructing, iterating, and optimizing multichannel campaigns
- Strong project management abilities and experience leading cross-functional initiatives; successful experience working collaboratively with sales on campaigns
- Relentless about efficiency & automation - track record of effectively using automation tools to speed up execution (scripting, AI, zapier, etc.)
- Ability to interpret and explain campaign results to executives
- A growth mindset to continually learn new business and technical skills, including AI and personalization tools, to level up your performance
- A passion to experiment, hack, and iterate, to uncover new ideas and continually improve impact
Desirable
- 2+ years of experience with web optimization, CRO, A/B and multivariate testing
- Experience in retail tech, payments, or food service industries
- Knowledge of computer vision, AI, or hardware
What the job involves
- We're seeking an experienced Growth Marketing Manager to drive our B2B marketing initiatives and accelerate Mashgin's market expansion
- This role will be instrumental in developing and executing data-driven marketing strategies to generate demand and qualified pipeline in coordination with our sales team
- Developing a deep understanding of our customer audiences, routes to market, and buyer personas
- Creating, distributing, and managing compelling and effective content for different stages of the B2B buyer journey, including case studies, whitepapers, ads, landing pages, and more
- Collaborating closely with sales across all campaigns
- Managing (and improving) the marketing tech stack and integrations and establishing a strong analytics framework and metrics to measure performance
- Analyzing marketing metrics and making smart business decisions about where to invest our marketing budget based on ROI, CAC, growth, other key performance indicators
- Running rapid experiments with a variety of marketing initiatives to drive cost effective top and mid funnel pipeline generation; iterating based on performance, cost, and ease of execution
- Experimenting with outbound: support the sales organization with infrastructure and automation (intent based list building, etc.) to effectively drive targeted outbound activities
- Experimenting with ABM: We operate in highly focused customer segments; develop infrastructure to target specific accounts and roles via a range of mediums that could include email, display ads, paid search, social media, content marketing, SEO, custom landing pages, and direct mail
Our take
Touted as the “world’s fastest” self-checkout system, Mashgin is an AI and computer vision-powered touchless checkout system that cuts down transaction times to as little as ten seconds.
Mashgin’s smart kiosks use cameras to create a three-dimensional picture of objects, unfettered by packaging or placement, increasing retail rate for companies and cutting down queues for consumers. Whilst the market for smart self-service has become increasingly crowded over the last decade, Mashgin set themselves apart by being the most vetted computer-vision based self checkout system in the space.
The company is already profitable and its products have been used in convenience stores, cafeterias, sports arenas and hospitals. Having attracted significant funding, Mashgin is focused on growing its team, accelerating expansion, and scaling internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2022
$62.5m
SERIES B
Nov 2017
$8.2m
SERIES A
Total funding: $70.7m
Company benefits
- Health Benefits - Competitive healthcare, dental and vision options for employees and dependents
- Competitive Equity - Competitive options in a small, rapidly scaling company
- Hybrid Remote Environment - Spend your time working remotely and come to the office as needed
- Office Snacks - Office cabinets are stocked with snacks, coffee and tea for when you need a break
- Flexible PTO - Flexible PTO policy so you can take whatever time off you need
- 401k plan so you can plan for your future
Company values
- Hacker - Mashgin like to iterate quickly, getting things out in the world. This holds true for the non-engineers as well —there's nothing like real-world data to make a product better.
- Humility - Mashgin is a small team tackling a large problem — no task is below you when accomplishing things together. They respect each other, and everyone feels they are an integral part of the team.
- Flexibility - Even with specialized roles, Mashgin is all generalist at heart. They like to wear multiple hats and give everyone the opportunity to step outside their comfort zone and work on something they're not familiar with.
- Passion - Mashgin is proud of its work and impact. They don’t just solve challenging computer vision problems, they create practical, real-world products that people use every day — one of the few products that really "wows" people when they use it. To our customers, what we do is magic.
Company HQ
Palo Alto, CA
Articles
Leadership
Abhinai Srivastava
(CEO)An official Forbes Technology Member and previously a Data Scientist at Facebook and a Researcher at Microsoft.
Salary benchmarks
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Diversity, Equity & Inclusion at Mashgin
- Mashgin is proud to be an equal opportunity employer. Individuals seeking employment at Mashgin are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation
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