Account Consultant, Kantar
Office located in Grays Inn Road, London
Data, insights and consulting company
Open for applications
Data, insights and consulting company
1001+ employees
Open for applications
Office located in Grays Inn Road, London
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- Excellent client and relationship management skills
- Knowledge of the media and advertising landscapes
- Confident personality
- Excellent communication skills
- Confident in presenting to a range of audiences
- Able to analyse & interpret data and find “stories”
- Able to prioritise and manage multiple tasks in parallel
- Knowledge of or experience using research data
- Digital literacy, a solid understanding of the digital media eco-system and the roles different data plays
- Negotiation experience with the ability to focus hitting/exceeding revenue targets
- Insight storytelling, with knowledge or experience of using consumer insight data
- Energetic, personable, dedicated and endlessly curious
- Commercially focused and target driven
- Gets a real sense of satisfaction from taking on client challenges and delivering solutions
- A confident and articulate communicator, both written and orally
- Has a proud attention to detail and holds themselves to high standards
- A self-starter, but also embraces collaboration
- Entrepreneurial and solutions focused
What the job involves
- An exciting opportunity to join an industry leading team, representing one of the world's largest media research businesses
- This role is within the TGI and Insight team in the UK, with responsibility for managing and growing revenue and EBITDA from a portfolio of media owner TGI subscribers - the industry currency for media owners and agencies
- With a strong portfolio of data and insight solutions, Kantar Media TGI is amongst the most successful and reputable media research businesses in the UK
- We are looking for an exceptional Account Consultant who shares our passion for media, advertising and commercial insight and the impact it has on our clients' creative and commercial success
- As an Account Consultant, you will be responsible for partnering with our top tier clients to drive the growth of both our subscription and custom insight business for your demand side portfolio
- The role reports to an Account Director within the Media Division, UK & EMEA
- Manage a portfolio of small to mid-sized TGI client accounts
- Deliver first-class account management to retain and grow TGI revenue
- Build relationships with clients by knowing, networking, and nurturing
- Work closely with clients to deliver expert advice and guidance on the use of data for audience targeting and planning - Build trusted advisor relationships with your clients so you’re their first call when they need consumer and media intelligence
- Present and run exploratory reviews and training sessions with clients to improve understanding of Kantar’s data and services
- Negotiate contracts at a senior level - renewing data, insight, digital activation, and software agreements
- Spot opportunities and upsell to new divisions / teams within existing clients
- Work with other parts of Kantar to identify collaboration opportunities which elevate our client solutions for a seamless Kantar experience
- Produce winning proposals (tender responses)
- Build, maintain, implement and monitor the effectiveness of a business development plan for your portfolio
- Monitor and analyse client revenues – including profit margins
- Maintain relationships with relevant industry bodies, partners, and media outlets, creating and leveraging commercial opportunities
- Maintain accurate CRM and other records of client interaction
- The passion to win: to ensure that clients choose Kantar Media ahead of the competition
- You will receive regular product and skills training and will be expected to meet financial and KPI targets
- Monthly, Quarterly and Annual sales revenue targets
- Monthly, Quarterly and Annual revenue recognition targets
- Contract retention rate and account growth
Application process
- End Date: January 5, 2025
Salary benchmarks
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
London, UK
Articles
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
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